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CESSNA AIRCRAFT COMPANY TURNAROUND STRATEGY INTEGRATED THREE CRITICAL PROCESSES: NEW PRODUCT DEVELOPMENT STRATEGIC SOURCING SUSTAINING PRODUCTION

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What Is Globalization? Globalization - the shift toward a more integrated and interdependent world economy The world is moving away from self-contained national economies toward an interdependent, integrated global economic system

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What Is Communication? Communication creating message meaning within a person and exchanging meaning between people Continuous process Various contexts Cultural symbols Spoken, nonverbal, and visual symbols

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BASF EXAMPLE A TYPICAL BUSINESS-TO-BUSINESS COMPANY THAT: Creates value for its customers Builds brand recognition Communicates a unified message Targets decisions makers Supports salespeople with variety of communication tools

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Overview The importance of communication in business Current challenges Three main categories of business communication Formal and informal communication networks Business communication as a form of problem solving The contexts for each act of business communication The business communication process

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Chapter Roadmap What Is Strategy? Identifying a Company’s Strategy Strategy and the Quest for Competitive Advantage Strategy Is Partly Proactive and Partly Reactive Strategy and Ethics: Passing the Test of Moral Scrutiny The Relationship Between a Company’s Strategy and Its Business Model What Makes a Strategy a Winner? Why Are Crafting an...

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Chapter 1: Learning Objectives You should be able to: Define the term operations management Identify the three major functional areas of organizations and describe how they interrelate Identify similarities and differences between production and service operations Describe the operations function and the nature of the operations manager’s job ...

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Learning Objectives Explain the use of cost management information for each of the four functions of management and in different types of organizations, with emphasis on the strategic management function Explain the contemporary business environment and how it has influenced cost management Explain contemporary management techniques and how the...

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Learning Objectives LO 1-1 List ways that statistics is used. LO 1-2 Know the differences between descriptive and inferential statistics. LO 1-3 Understand the differences between a sample and a population. LO 1-4 Explain the difference between qualitative and quantitative variables. LO 1-5 Compare the discrete and continuous variables. LO 1-...

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Managing Current Assets and Liabilities Working Capital Management Managing Current Assets: Short-term resources: cash, investments, accounts receivable, inventory Managing Current Liabilities: Short-term debts: accounts payable, accrued salaries, accrued taxes, short-term bank loans

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