• Bài giảng Business Marketing - Chapter 2: The Character of Business MarketingBài giảng Business Marketing - Chapter 2: The Character of Business Marketing

    CESSNA AIRCRAFT COMPANY TURNAROUND STRATEGY INTEGRATED THREE CRITICAL PROCESSES: NEW PRODUCT DEVELOPMENT STRATEGIC SOURCING SUSTAINING PRODUCTION

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  • Bài giảng International Business - Chapter 1 GlobalizationBài giảng International Business - Chapter 1 Globalization

    What Is Globalization? Globalization - the shift toward a more integrated and interdependent world economy The world is moving away from self-contained national economies toward an interdependent, integrated global economic system

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  • Bài giảng Business Communication Design - Chapter 1: The BasicsBài giảng Business Communication Design - Chapter 1: The Basics

    What Is Communication? Communication creating message meaning within a person and exchanging meaning between people Continuous process Various contexts Cultural symbols Spoken, nonverbal, and visual symbols

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  • Bài giảng Business Marketing - Chapter 1 Business Markets and Business MarketingBài giảng Business Marketing - Chapter 1 Business Markets and Business Marketing

    BASF EXAMPLE A TYPICAL BUSINESS-TO-BUSINESS COMPANY THAT: Creates value for its customers Builds brand recognition Communicates a unified message Targets decisions makers Supports salespeople with variety of communication tools

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  • Bài giảng Business Communication - Chapter one: Communicating in the WorkplaceBài giảng Business Communication - Chapter one: Communicating in the Workplace

    Overview The importance of communication in business Current challenges Three main categories of business communication Formal and informal communication networks Business communication as a form of problem solving The contexts for each act of business communication The business communication process

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  • Chapter 1: What Is Strategy and Why Is It Important?Chapter 1: What Is Strategy and Why Is It Important?

    Chapter Roadmap What Is Strategy? Identifying a Company’s Strategy Strategy and the Quest for Competitive Advantage Strategy Is Partly Proactive and Partly Reactive Strategy and Ethics: Passing the Test of Moral Scrutiny The Relationship Between a Company’s Strategy and Its Business Model What Makes a Strategy a Winner? Why Are Crafting an...

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  • Bài giảng Operations Management - Chapter 1 Introduction to Operations ManagementBài giảng Operations Management - Chapter 1 Introduction to Operations Management

    Chapter 1: Learning Objectives You should be able to: Define the term operations management Identify the three major functional areas of organizations and describe how they interrelate Identify similarities and differences between production and service operations Describe the operations function and the nature of the operations manager’s job ...

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  • Bài giảng Cost Management - Chapter One: Cost Management and StrategyBài giảng Cost Management - Chapter One: Cost Management and Strategy

    Learning Objectives Explain the use of cost management information for each of the four functions of management and in different types of organizations, with emphasis on the strategic management function Explain the contemporary business environment and how it has influenced cost management Explain contemporary management techniques and how the...

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  • Chapter 01 What Is Statistics?Chapter 01 What Is Statistics?

    Learning Objectives LO 1-1 List ways that statistics is used. LO 1-2 Know the differences between descriptive and inferential statistics. LO 1-3 Understand the differences between a sample and a population. LO 1-4 Explain the difference between qualitative and quantitative variables. LO 1-5 Compare the discrete and continuous variables. LO 1-...

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  • Chapter Sixteen Financial Management and Securities MarketsChapter Sixteen Financial Management and Securities Markets

    Managing Current Assets and Liabilities Working Capital Management Managing Current Assets: Short-term resources: cash, investments, accounts receivable, inventory Managing Current Liabilities: Short-term debts: accounts payable, accrued salaries, accrued taxes, short-term bank loans

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