• Bài giảng Marketing - Chapter 17: Integrated marketing communications ang direct marketingBài giảng Marketing - Chapter 17: Integrated marketing communications ang direct marketing

    LEARNING OBJECTIVES (LO) AFTER READING CHAPTER 17, YOU SHOULD BE ABLE TO: Discuss integrated marketing communication and the communication process. Describe the promotional mix and the uniqueness of each component.

    ppt69 trang | Chia sẻ: thanhlam12 | Ngày: 04/01/2019 | Lượt xem: 5 | Lượt tải: 0

  • Bài giảng Marketing - Chapter 16: Retailing and wholesalingBài giảng Marketing - Chapter 16: Retailing and wholesaling

    LEARNING OBJECTIVES (LO) AFTER READING CHAPTER 16, YOU SHOULD BE ABLE TO: Identify retailers in terms of the utilities they provide. Explain the alternative ways to classify retail outlets. Describe the many methods of nonstore retailing.

    ppt71 trang | Chia sẻ: thanhlam12 | Ngày: 04/01/2019 | Lượt xem: 7 | Lượt tải: 0

  • Bài giảng Marketing - Chapter 15: Managing marketing channels and supply chainsBài giảng Marketing - Chapter 15: Managing marketing channels and supply chains

    LEARNING OBJECTIVES (LO) AFTER READING CHAPTER 15, YOU SHOULD BE ABLE TO: Explain what is meant by a marketing channel of distribution and why intermediaries are needed. Distinguish among traditional marketing channels, electronic marketing channels, and different types of vertical marketing systems.

    ppt58 trang | Chia sẻ: thanhlam12 | Ngày: 04/01/2019 | Lượt xem: 7 | Lượt tải: 0

  • Bài giảng Marketing - Chapter 14: Arriving at the final priceBài giảng Marketing - Chapter 14: Arriving at the final price

    LEARNING OBJECTIVES (LO) AFTER READING CHAPTER 14, YOU SHOULD BE ABLE TO: Describe how to establish the “approximate price level” using demand-oriented, cost-oriented, profit-oriented, and competition-oriented approaches. Recognize the major factors considered in deriving a final list or quoted price from the approximate price level.

    ppt73 trang | Chia sẻ: thanhlam12 | Ngày: 04/01/2019 | Lượt xem: 7 | Lượt tải: 0

  • Bài giảng Marketing - Chapter 13: Building the price foundationBài giảng Marketing - Chapter 13: Building the price foundation

    LEARNING OBJECTIVES (LO) AFTER READING CHAPTER 13, YOU SHOULD BE ABLE TO: Identify the elements that make up a price. Recognize the objectives a firm has in setting prices and the constraints that restrict the range of prices a firm can charge. Explain what a demand curve is and the role of revenues in pricing decisions.

    ppt69 trang | Chia sẻ: thanhlam12 | Ngày: 04/01/2019 | Lượt xem: 5 | Lượt tải: 0

  • Bài giảng Marketing - Chapter 12: Services marketingBài giảng Marketing - Chapter 12: Services marketing

    LEARNING OBJECTIVES (LO) AFTER READING CHAPTER 12, YOU SHOULD BE ABLE TO: Describe four unique elements of services. Recognize how services differ and how they can be classified. Explain how consumers purchase and evaluate services. Develop a customer contact audit to identify service advantages.

    ppt44 trang | Chia sẻ: thanhlam12 | Ngày: 04/01/2019 | Lượt xem: 6 | Lượt tải: 0

  • Bài giảng Marketing - Chapter 11: Managing successful products, services, and brandsBài giảng Marketing - Chapter 11: Managing successful products, services, and brands

    LEARNING OBJECTIVES (LO) AFTER READING CHAPTER 11, YOU SHOULD BE ABLE TO: Explain the product life-cycle concept. Identify the ways that marketing executives manage a product’s life cycle. Recognize the importance of branding and alternative branding strategies. Describe the role of packaging, labeling, and warranties in the marketing of a prod...

    ppt69 trang | Chia sẻ: thanhlam12 | Ngày: 04/01/2019 | Lượt xem: 7 | Lượt tải: 0

  • Bài giảng Marketing - Chapter 10: Developing new products and servicesBài giảng Marketing - Chapter 10: Developing new products and services

    LEARNING OBJECTIVES (LO) AFTER READING CHAPTER 10, YOU SHOULD BE ABLE TO: Recognize the various terms that pertain to products and services. Identify the ways in which consumer and business products can be classified. Explain the significance of “newness” in new products and services as it relates to the degree of consumer learning involved.

    ppt67 trang | Chia sẻ: thanhlam12 | Ngày: 04/01/2019 | Lượt xem: 5 | Lượt tải: 0

  • Bài giảng Marketing - Chapter 9: Market segmentation, targeting, and positioningBài giảng Marketing - Chapter 9: Market segmentation, targeting, and positioning

    LEARNING OBJECTIVES (LO) AFTER READING CHAPTER 9, YOU SHOULD BE ABLE TO: Explain what market segmentation is and when to use it. Identify the five steps involved in segmenting and targeting markets. Recognize the bases used to segment consumer and organizational markets.

    ppt55 trang | Chia sẻ: thanhlam12 | Ngày: 04/01/2019 | Lượt xem: 7 | Lượt tải: 0

  • Bài giảng Marketing - Chapter 8: Marketing research: From customer insights to actionsBài giảng Marketing - Chapter 8: Marketing research: From customer insights to actions

    LEARNING OBJECTIVES (LO) AFTER READING CHAPTER 8, YOU SHOULD BE ABLE TO: Identify the reason for conducting marketing research. Identify the reason for conducting marketing research. Explain how marketing uses secondary and primary data.

    ppt81 trang | Chia sẻ: thanhlam12 | Ngày: 04/01/2019 | Lượt xem: 7 | Lượt tải: 0