Bài giảng Business Communication Design - Chapter 7: Designing Oral Presentations

Choosing a Speech Topic What Should I Talk About? What about a Really Big Topic? Main idea central point you want to make with your audience that will run through the entire message

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2/ePPT 7DesigningOralPresentationsMcGraw-Hill/IrwinSpeak UpThe Fear FactorHow Can I Reduce Speech Anxiety?Practicing and rehearsing a speech can help to reduce your anxiety and build your confidence during delivery.© Keith Brofsky/Getty ImagesChoosing a Speech TopicWhat Should I Talk About?What about a Really Big Topic?Main ideacentral point you want to make with your audience that will run through the entire messageSpeech GoalsSpeeches:InformativePersuasiveRequestingEntertaining and special occasionDoing Your HomeworkWho Is My Audience?Customized presentationcarefully planned speech that is tailored to the specific needs, knowledge, perspectives, and background of an audienceDoing Your HomeworkWhat’s the Occasion?Where Do I Look for Information?Using the Right LanguageDoing Your HomeworkPractice Your Spoken LanguageBe clearPersonalize languageAdapt sentence grammarDecrease sentence lengthAvoid jargonActive voiceTiming and LocationDoing Your Homework© Ryan McVay/Getty ImagesFIGURE 7.1 The Speech LocationOrganizing Your Speech Introductionbrief opening opportunity to preview the main topic idea, establish credibility, and present a positive first impressionOrganizing Your SpeechIntroduction (continued)1. Get their attentionCreative speakingart of gaining the audience’s interest by using entertaining speaking methodsOrganizing Your SpeechIntroduction (continued)1. Get their attention (continued)AnecdoteAsk a questionExamplesUse a quotationStartling or surprising remarksHumorOrganizing Your SpeechIntroduction (continued)2. Give them a reason to listen3. Establish credibility4. Relate to the audience and the occasionOrganizing Your SpeechLate night talk show host Jay Leno routinely uses humor to capture his audience’s attention. As a professional comic, Leno finds humor an ideal attention getter. But other techniques may be more appropriate for your particular audience.© Reuters/CORBISOrganizing Your Speech Bodysubstance of a speech that explains main ideas and backs them up with supporting detailsSecondary ideassupport your main ideasOrganizing Your SpeechBody (continued)ChronologicalTopicalSpatialCause and effect Problem and solutionOrganizing Your Speech Conclusionties together main points, inspires a next step, and provides a strong sense of closureConnect your main pointsInspire a next stepGive a sense of closureOrganizing Your SpeechDon’t Forget TransitionsTransitionskey words or short sentences that bridge one idea to another, the speech’s introduction to the body and the conclusion, or one speaker to the nextOrganizing Your SpeechDon’t Forget Transitions (continued)IdeasIntroduction of next speakerContrasts and comparisonsVisual AidsIncrease message clarityVisually demonstrate and explain more than wordsIncrease audience interestDramatically extend audience recall of speech informationUsing Electronic Presentation SoftwarePlanning Your PresentationCan PowerPoint Take the Pressure Off Me?Formatting PowerPoint SlidesHandoutsCommon PowerPoint ProblemsUsing Electronic Presentation SoftwareCommon PowerPoint Problems (continued)Practice Using PowerPointSlide content fully visibleCheck presentation equipmentPresent only one main idea per slideUse both text and graphical illustrationsOnly highlight main points of messageUsing Electronic Presentation SoftwareCommon PowerPoint Problems (continued)Practice Using PowerPoint (continued)Use software toolsShow visual aid only when discussing itGive audience moment to understand slideDon’t let slides steal the showTypes of Speech DeliveryImpromptuspeeches are unexpected and off the cuffManuscriptspeech is written word for word and read aloudTypes of Speech DeliveryExtemporaneousspeaking is planned and rehearsed but not memorizedMemorizedspeech involves memorizing a speech word for wordAfter the SpeechWhat If the Audience Disagrees with Me?frame message to be persuasivenot threateningWhat If I Can’t Answer a Question?rephrase the questiondon’t know but will research?Questions
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