Bài giảng E-Business and e-Commerce - Chapter 19: Online Entertainment

Chapter 19, Online EntertainmentOutline19.1 Introduction19.2 Online Entertainment19.3 Entertainment and Technology19.4 MP3 and File-Transfer Technology19.5 Amateur and Independent Artist Opportunities19.6 Interactive Web TV19.7 Music and the Web19.8 Web Radio19.9 Sports on the Web19.10 Comedy on the Web19.11 Online Games19.12 Online Hollywood 19.12.1 Talent Scouting 19.12.2 Screen Writing 19.12.3 Distribution and Supplies19.13 Future of Entertainment 119.1 IntroductionThe web is changing the way entertainment is created, purchased and distributedA convergence of technology will create new opportunitiesFile-transfer technology has made distribution simple and controversial2Streaming MediaAudio and video that is heard and viewed over the InternetVideo-on-demandA product of interactive television that allows the viewer to choose their own programmingMedia convergenceThe combination of separate forms of media and technology to form new and greater products19.1 Introduction319.2 Online EntertainmentThe Web itself is a form of entertainmentMany online entertainment sites offer streaming audio, video and related newsMovie trailers, music and books are often released on the Internet firstMost online entertainment is freeMajor studios and record companies recognize the importance of the Internet for marketing, advertising and promotions419.3 Entertainment and TechnologySet-top box technologyOffers Web interactivity and resources, television video quality and access to video-on-demand in a single machineTechnology convergence will lead to greater interactivity and instant access to entertainmentAs technology advances so will special effects, computer graphics and communications technology519.4 MP3 and File-transfer TechnologyMP3A compressed audio format that allows for the easy transfer of high quality audio over the WebFile-transfer technologyMakes the transfer of compresses files possible File transfer technology has recently become controversial as some believe it is a violation of copyright 619.5 Amateur and Independent Artist OpportunitiesThe Web gives amateur talent a chance to express themselvesGraphic designers, artist, dancers, actors and musicians can all use the Web to introduce their talent to the WorldMany Web sites are designed to help people learn about starting a career in the entertainment industry719.5 Amateur and Independent Artist OpportunitiesSuperhero Roommate is just one of the many original series at Icebox.com.(Courtesy of Icebox.com.)819.6 Interactive Web TVInteractive Web TV combines television and the InternetIt will one day be possible to surf a catalog of hundreds of thousands of programs3D theater-in-the-round will also be possibleGame shows allow home viewers to compete for prizesIndividuals will be able to broadcast their own content919.7 Music on the WebMusicians around the world benefit from the Web, MP3 and file-transfer technologyA number of record companies use the Web to develop talent and find rising starsExamples:Farmclub.comMP3.com1019.8 Web RadioHundreds of thousands of radio stations are broadcasting over the Web on a daily basisAfter a simple set up, the average person can begin offering their own radio broadcastMP3 and high speed Internet make Web radio possibleExamples:Radiotower.comSpinner.comYahooradio.com1119.9 Sports on the WebSporting news content providers use the Web to meet their marketAthletes can showcase their accomplishments on a personal Web site to draw attention from college recruiters and scoutsSporting memorabilia is often sold at auctions onlineExamples:ESPN.comSportingnews.comMLB.com1219.9 Sports on the WebWindowsMedia.com allows you to find your favorite radio station online. (Courtesy of FNX Radio Network and Microsoft Corporation.)1319.10 Comedy on the WebHumor has always been a major part of Web communicationExamples:Laugh.comModernhumorist.comDarwinawards.comThe Onion1419.10 Comedy on the WebYou never know what to expect at the Onion.com. (Courtesy of Onion, Inc.)1519.11 Online GamesThe Internet allows multiplayer gaming over the WebMany online games are offered for freeExamples:Mplayer.comMaxis.comHSX.comGames.yahoo.com1619.11 Online GamesThe Hollywood Stock Exchange. (Courtesy of Hollywood StockExchange®. Copyright © 1996-2000. All Rights Reserved.)1719.12 Online HollywoodMany film makers have turned to the Web to release their short filmsA few have launched careers through the WebMovie marketing has found success onlineExamples:AtomFilmsiFilmHypnotic.comIMDB1819.12 Online HollywoodThe Inside.com home page. (Courtesy of Powerful Media Inc./ Inside.com.)1919.12.1 Talent ScoutingOpportunity for unknown artists to demonstrate their talentsDailiesDay’s film from a given productionOnline talent scouting sitesCasting.comMoviextras.com2019.12.2 Screen WritingScreenwriterWriter of a screenplayMust conceptualize the settings and relationshipsGive and receive advice and feedback, host chats and participate in workshopsScreen writing Web sitesScreenwriters.comWordplayer.com2119.12.3 Distribution and SuppliesInternet release of films may change the strategy of traditional film releaseIntellectual property demands a high level of securityThe ability to order first-run films to the homeSimultaneous domestic and international release datesReduction in the cost of printing, distributing and marketing2219.13 Future of EntertainmentIncrease in technological capabilitiesDecrease in the cost of equipmentIncreased competition in the entertainment industryIncreased ability to personalize entertainment for the consumerEntertainment delivered to wireless devicesDigital theater-in-the-round23