Bài giảng Business Communication - Chapter Fifteen: Delivering Presentations

Chapter FifteenDelivering PresentationsMcGraw-Hill/IrwinCopyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved.Learning ObjectivesLO15.1 Describe how presentation delivery impacts your credibility.LO15.2 Deliver presentations with authenticity, confidence, and influence.LO15.3 Apply the SOFTEN model of nonverbal communication for presentations.LO15.4 Use slides and handouts to supplement your presentation effectively.LO15.5 Interact effectively with your audience.Establish CredibilityUse an internal presentation to show your thorough understanding of a business issueDuring an external presentation, you establish your competence by showing that you know the content well.Maintain AuthenticityOne of your primary goals as you develop your presentation skills is to find ways to present your real self to your audiences.15-*Know Your Material and Rehearse By running through your presentations several times, you allow yourself to: become more comfortable with the content work out weakly connected areasidentify parts that you want to emphasize through tone and nonverbal communicationFocus on PeopleMake People the Subject of Your SentencesIntroduce Colleagues and Refer to Them by Name during Your PresentationUse Names of Audience Members as AppropriateMaking People the Subject of Your SentencesIntroducing Colleagues by NameUsing Names of Audience MembersCommunicate NonverballyConsider the SOFTEN model of nonverbal communication in your presentations:SmileOpen stanceForward leanToneEye contactNod Dress for SuccessFormal business dressintended to project executive presence and seriousness.Dress for SuccessBusiness casual dress intended to project a more comfortable, relaxed feel while still maintaining a high standard of professionalism.Dress for SuccessCasual dress least formal optionrare in a business-related settingMessages Sent by Formalityof Workplace AttireFigure 15.3Use Handouts EffectivelyIf you can, wait until the end of your presentation to distribute handouts This allows you to maintain more control over the message.15-*