Bài giảng Business Communication - Chapter Four Communicating Across Cultures

Chapter FourCommunicatingAcross CulturesMcGraw-Hill/IrwinCopyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved.Learning ObjectivesLO4.1 Describe characteristics of cultural intelligence, its importance for global business leaders, and approaches to developing it.LO4.2 Explain the major cultural dimensions and related communication practices.LO4.3 Name and describe key categories of business etiquette in the intercultural communication process.Developing Cultural IntelligenceCultural intelligence (CQ) a measure of your ability to work with and adapt to members of other cultures.Developing Cultural IntelligenceCulture includes the shared values, norms, rules, and behaviors of an identifiable group of people who share a common history and communication system. national, organizational, teamCultural Intelligence in the WorkplaceTable 4.2Avoid Inappropriate StereotypesProjected cognitive similarity the tendency to assume others have the same norms and values as your own cultural group.Outgroup homogeneity effect the tendency to think members of other groups are all the same.Understanding Cultural DimensionsCultural dimensions fairly permanent and enduring sets of related norms and valuesCommunication Practices in High Individualist and High Collectivist CulturesTable 4.4Egalitarianism and HierarchyEgalitarian culturesPeople tend to distribute and share power evenly, minimize status differences, and minimize special privileges and opportunities for people just because they have higher authorityCommunication Practices in Egalitarian and Hierarchical CulturesTable 4.5Communication Practices in High and Low Assertiveness CulturesTable 4.8Communication Styles in High and Low Uncertainty Avoidance CulturesTable 4.10Gender EgalitarianismGender egalitarianism deals with the division of roles between men and women in societyBuilding and Maintaining Cross-Cultural Work RelationshipsEstablish Trust and Show EmpathyAdopt a Learner Mind-setBuild a Co-Culture of Cooperation and InnovationEtiquette and Customs in the BRIC CountriesTable 4.13