Bài giảng Business Communication - Chapter Fourteen: Planning Presentations

Chapter FourteenPlanning PresentationsMcGraw-Hill/IrwinCopyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved.Learning ObjectivesLO14.1 Describe how planning your presentations leads to credibility.LO14.2 Analyze presentation audiences in terms of message benefits, learning styles, and communicator styles.LO14.3 Organize and gather content for a preview, view, and review.Learning ObjectivesLO14.4 Develop effective slide presentations.LO14.5 Use the story line approach to presentations.LO14.6 Evaluate your presentations for fairness and effectiveness.Planning the Content of Your PresentationDevelop your ideas by identifying the key facts and conclusions related to your topic14-*Analyze Your AudienceWho Are the Key Decision Makers?What Will Appeal to Your Audience?What Is the Learning Style of Your Audience?What Will Appeal to Your Audience?Oral communications, especially speeches and presentations, are well suited to strong emotional appealYour speeches and presentations will also include a set of ideas that you want your audience to appreciate analyticallyWhat Is the Learning Style of Your Audience?Visual learners learn best from illustrations and simple diagrams to show relationships and key ideasmake up about 40 percent of the population14-*Structure Your Presentation with a Clear Preview, View, and ReviewTypically, your preview occupies roughly 10 to 15 percent of your presentation timeYour view takes up the vast majority (85 to 90 percent) of your timeThe review takes up the least time (5 percent).Creating a Positioning StatementPositioning statement frames your message in appealing terms to your audience members and demonstrates clear and valuable benefits to them.14-*Providing an Overview StatementIdeally, you can state your overview in one to three sentences in simple, conversational languageAn overview segments the presentation in terms of key benefits or takeaway messagesPREP MethodState your positionProvide the reasonsGive an exampleRestate your positionThe PREP Method14-*Setting Up Slide Titles to Help You Make a Smooth, Logical Presentation14-*Design Your Slides for Ease of ProcessingLimit the amount of information on any given slideUse font sizes that all audience members can read easilyFocus on and highlight key informationUse plenty of white spaceDesign Your Slides for Ease of ProcessingUse high-contrast backgrounds and colorsUse compelling images in moderationDevelop simple charts and diagramsGet professional design help when possible