Bài giảng Business Communication - Chapter Sixteen: Employment Communications

Chapter SixteenEmploymentCommunicationsMcGraw-Hill/IrwinCopyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved.Learning ObjectivesLO16.1 Identify your key selling points for the job application process.LO16.2 Evaluate the primary needs of employers for positions of interest.LO16.3 Set up the message structure for résumés and cover letters.LO16.4 Highlight your qualifications with effective tone, style, and design.Learning ObjectivesLO16.5 Create chronological and functional résumés to highlight your key selling points.LO16.6 Develop a list of references that will improve your employment prospects.LO16.7 Compose effective cover letters that highlight your key selling points.LO16.8 Review your job application documents for effectiveness and fairness.Learning ObjectivesLO16.9 Develop strategies for responding to common job interview questions.LO16.10 Explain etiquette for following up after job interviews.LO16.11 Explain etiquette for leaving an organization with grace and foresight.Identify your Key Selling PointsTo create résumés and cover letters that serve your long-term career interests, your first step should be to carefully evaluate your career ambitions and qualifications16-*Identify your Key Selling PointsAbilities skills and knowledge that can be applied to accomplishing work tasks. Attributes personal traits or characteristicsAbilities and Attributes that Establish Credibility in the Job Application Process16-*Completing a Thorough Job Search ProcessUse all the resources available to learn about your options and ensure that you apply for the jobs that are good fits for youContact and get involved with professional organizations and visit organizational websites to learn about optionsSet up the Message Structure for Résumés and Cover LettersAs a university student, however, aim for a single pageIf you find yourself using more than one page, you are likely weakening the message about your key selling pointsGetting the Tone, Style, and Design Right for Résumés and Cover LettersThe tone, style, and design must be perfectHow can you make sure that potential employers rapidly understand your story: the unique abilities and attributes that will deliver value to them?References List16-*Reviewing Your Résumés and Cover LettersYour job application must be perfectOn the most basic level, you should make sure every element of your job application correctly portrays your abilities and attributesMost Serious Problems in the Job Application/Interview ProcessFollow Up after the Job InterviewWithin a few hours to one day after your interview, send a thank-you note Your primary goal should be to express goodwill and confirm your interest in the positionThank-You Note Following an Interview