Bài giảng Business Communication Design - Chapter 1: The Basics

2/ePPT 1TheBasicsMcGraw-Hill/IrwinWhat Is Communication?Communicationcreating message meaning within a person and exchanging meaning between peopleContinuous processVarious contextsCultural symbolsSpoken, nonverbal, and visual symbolsSkills for 21st-Century BusinessTwenty-first-century business communicators need multiple communication skills.© Jon Feingersh/CORBISSkills for 21st-Century Business1.  Intrapersonal or internal communicationinternal processing of messagesListeningactive mental and cognitive process of attending to and interpreting soundsReadingintrapersonal process of attending to and interpreting written languageSkills for 21st-Century Business© C. Borland/ PhotoLink/ Getty ImagesFIGURE 1.1 Intrapersonal CommunicationSkills for 21st-Century Business2.  Business communicationdesign and exchange of messages between and among members to accomplish organizational goals3.  Interpersonal or external communicationinteraction between at least two people who co-create a relationshipSkills for 21st-Century Business4.  Small-group communicationtwo or more people who join together to accomplish specific goals5.  Verbal communicationuse of both spoken and written language to accomplish message goals6.  Public communicationpublic speaking or lectures presented to a group audienceBasic Communication PrinciplesCommunication Is a ProcessCommunication Is ContextualCommunication Is ContinuousNonverbal communicationbody movements such as gestures, facial expressions, and vocal sounds that do not use wordsBasic Communication Principles© C. Borland/ PhotoLink/ Getty ImagesFIGURE 1.2 Intrapersonal Communication Is ContinuousBasic Communication PrinciplesCommunication Coordinates Our RelationshipsCommunication Is SymbolicSymboltype of sign that has no natural connection to the idea, word, or object it representsBasic Communication Principles© Royalty-Free/ CORBIS;© Photodisc Collection/ GettyImages;© LawrenceLawry/ Getty Images;© S. Meltzer/ PhotoLink/ GettyImages;© Royalty-Free/CORBISFIGURE 1.3 Common Visual SymbolsBasic Communication PrinciplesCommunication Is Culturally LinkedCulturesocially constructed way of thinking and behaving in the worldIntercultural communicationinteractions between people from different cultural groupsBasic Communication PrinciplesCommunication Is CollaborativeCollaborative writingCollaborative decision making & problem solvingCollaborative presentationsCommunication Is EthicalEthicsprinciples that guide appropriate conductHow Does Communication Work?FIGURE 1.4 Interactive Model of CommunicationHow Does Communication Work?Is High Fidelity Hard to Achieve?High fidelityachievement of mutual understanding, which is the ideal communication experienceNoiseinterference that interrupts or affects the exchange of messagesHow Does Communication Work?FIGURE 1.5 NoiseHow Does Communication Work?Components of the Communication Process1. Ideas and encodingIdeasgenerated at the point of perception, when information from the environment or from inside your mind stimulates and arouses your attentionEncodingtransformation of ideas into symbols to design communication messagesHow Does Communication Work?Components of the Communication Process (continued)2. Communication source and receiverSourceoriginator and transmitter of the messageReceiverrecipient of the message, or the destination pointHow Does Communication Work?Components of the Communication Process (continued)3.  Messagesideas encoded and designed into one or more symbols to communicate meaningHow Does Communication Work?Components of the Communication Process (continued)4. Communication channelsChannelmedium that carries messages within and between peopleHuman channelsthoughts, verbal communication (speech and writing), nonverbal behaviors (body movements and vocal sounds), sound, sight, and smellTechnological channelsradio, TV, telephone, fax, video, e-mail, and hand-held devicesHow Does Communication Work?Components of the Communication Process (continued)5. DecodingDecodeperceive, translate, and interpret information received in a messageHow Does Communication Work?Components of the Communication Process (continued)6. Message feedbackFeedbackspecial type of message designed as a response to a received messageCommunicating IntrapersonallyEncoding and Decoding Messages IntrapersonallySelectivitychoosing certain information to focus onCommunicating IntrapersonallyThe Meaning of SymbolsIntrapersonal factorsInterpersonal factorsContextual factorsSocial factorsCommunicating IntrapersonallySending Ourselves MessagesSelf-talkMental imageryNonverbal behaviorsThe Intrapersonal and BusinessCommunication ConnectionDesigning Business CommunicationCommunication designersomeone who skillfully plans and designs effective business messagesThe Intrapersonal and BusinessCommunication ConnectionWhat Is a Communication Design Strategy?Design strategyset of techniques that enable a business communicator to design messages more effectively and accomplish communication goalsPredesigned strategiesIntegrated and situational strategies?Questions