Bài giảng Business Research Methods - Appendix 1a: How the Research Industry Works

How the Research Industry WorksAppendix 1aWho Conducts Business Research?Some Organizations Use Internal Research SourcesSome Organizations Use External Research SourcesBusiness Research FirmsProprietary ResearchDecision Analyst, Inc. uses Internet-based concept testing called Conceptor to examine new product conceptsSyndicated ServicesNielsen Media Researchprovides audience data for television programs like Court TV AC Nielsen Scarborough Millward Brown Nielsen Media Research Roper ASW CSA TMO Yahoo! ORC InternationalSome Syndicated Data Providers DoubleClick Nielsen/NetRatings Taylor Nelson Sofres Intersearch J.D. Power Associates MediaMark Simmon (SMRB) BRMB Information Resources Inc.Specialty Business Research FirmsMethodologyProcessIndustryParticipant groupGeographic RegionCommunication AgenciesDirect BusinessPublic RelationsAdvertisingSales PromotionConsultants and Trade AssociationsTrade AssociationsNHRACASROMRAESOMARBRAAMAWAOBRPMPANABMany Firms Conduct ResearchInformation Revolution1960U.S. DODcommissionsforerunner of Internet1964 OCR showspromise1968Word processing first demonstrated1971First CATI surveyconducted1972Optical laser disk revealed1973UPC bar-codescanningintroduced1975Microsoft is born1979First VisiCalc ships1964 IBM introduces model 3601968SPSS created1971Intel introduces firstmicroprocessor1973Basic ideas of Internet created1976 Apple I released1980Apple owns 50% ofpc market1980Information Revolution19801981IBMPCreleased1987 First Internetsurvey1990sOCR used fordata entry1993WWW experiences3,400X growth in service traffic1994Greenfield OnlineIntroducesonline focus group2001Online surveysoftware widelyavailable2002Web-conferencingSoftwareintroduced1987 IRI conductsfirst scannertracking study1991WWW developed1996Internet World Expositionheld2002High-speedchip technologyfor servers201280% US households haveInternet access2003Wal-Mart commitsTo use RFID2012Custom ResearcherFull-service researcherSpecialty researcherSyndicated data providerOmnibus researcherOmnibus studyKey TermsPhoto AttributionsSlideSource6Courtesy of Decision Analyst, Inc.7courtesy of Court TV12Medioimages/Photodisc/Getty ImagesApp1a-17