Bài giảng E-Business and e-Commerce - Chapter 1: Introduction to e-Business and e-Commerce

Chapter 1, Introduction to e-Business and e-CommerceOutline1.1 Introduction: Transitioning to the Web1.2 History of the Internet1.3 History of the Web1.4 Internet and World Wide Web Development1.5 e-Business and e-Commerce Overview1.6 A Word of Caution 11.1 Introduction: Transitioning to the WebThe Internet has changed the way people communicate, conduct business and manage their daily lives Technologies reviewedResources used21.2 History of the InternetAdvanced Research Projects Agency of the Department of Defense (ARPA)Implemented the ARPAnet, the grandparent of today’s Internet Packet switchingDigital data is sent in small packages called packetsPacketsContain data, address information, error-control information and sequencing information Transmission Control Protocol (TCP)ensures that messages are properly routed from sender to receiver and that those messages arrived intact31.2 History of the InternetInternetworking Protocol (IP) Enabled the intercommunication of inter-organization and intra-organization networksThe Internet was initially limited to universities and research institutionsBandwidthThe information carrying capacity of communications lines41.3 History of the World Wide WebWorld Wide Web Locate and view multimedia-based documents on almost any subjectMakes information instantly and conveniently accessible worldwidePossible for individuals and small businesses to get worldwide exposureChanging the way business is done51.4 Internet and World Wide Web Development Computer use is increasing in almost every field of endeavor Dramatic decrease in the cost of computingEnhanced multimedia capabilitiesIncreased publishing and learning opportunitiesEnhanced communication technologies61.5 e-Business and e-Commerce OverviewSuccessful e-businesses are those that recognize the needs of their target audiences and match those needs with relevant content Seasoned professionals and young entrepreneurse-Commerce Involves exchanges among customers, business partners and the vendor e-Business Includes operations that are handled within the business itself71.5 e-Business and e-Commerce OverviewIntense competitionBusinesses must adjust to new technologies and implement new systemsCustomized production capabilitiesFinding and keeping key employees24-by-7 maintenance responsibilitiesMust be reliable, fast, functional and user friendlyBrick-and-mortar businesses Businesses that have only a physical presenceClick-and-mortar businesses Businesses that have both an online and an offline presence 81.5 e-Business and e-Commerce OverviewVirtual officeAll communications are conducted via phone, voice mail, fax, e-mail and the emerging capabilities of the InternetPersonalizationTailoring Web pages to users’ individual preferences and letting users bypass irrelevant contentCopyright infringementPrivacy invasionThe sale of personal data to another organization without the consumer’s knowledgeTracking of Internet activity Unauthorized access to credit-card numbers, medical history and criminal history91.5 Campusfoods.com FeatureCampusfoods.comDeveloped by students at the University of PennsylvaniaServes approximately 150 colleges and universities around the United StatesBuilt on investments made by private investors, family members and friendsRevenue is generated by a percentage taken from transaction fees101.5 Campusfoods.com FeatureCampusfoods.com home page. (Courtesy of Campusfoods.com.)111.6 A Word of CautionAvoidPoor managementIneffective marketingIll-designed logisticsUnrealistic expectationsRecognize the difficulty of finding funding and going publicFinding spaceHiring employees12