Bài giảng E-Business and e-Commerce - Chapter 15: Online Industries

Chapter 15, Online IndustriesOutline15.1 Introduction15.2 Retailing on the Web15.3 Medical Services Online; Health and Nutrition15.4 Online Travel15.5 Transportation and Shipping15.6 Online Automotive Sites15.7 Energy Online15.8 Selling Brainpower Online15.9 Online Art Dealers15.10 Online Grocery Stores15.11 Online Real Estate15.12 Online Legal Services15.13 Government Online15.14 Insurance Online15.15 Children Online15.16 Purchasing Event Tickets Online15.17 Genealogy Online 115.1 IntroductionEvery major industry has used the Web to enhance business practices and create new markets and distribution channelsProviding unique and highly targeted information is a key to developing site traffic215.2 Retailing on the WebRetail store Purchases goods from a wholesaler, marks up the price and then offers the products to consumersOnline retailers can communicate easily with suppliers, shipping companies and customers Most Web retailers use the shopping-cart model exclusivelyOther Web retailers integrate other models such as the auction model or price-comparison model 3E-tailers often offer lower prices to generate brand awareness and increase site trafficConsider if short-term losses equal long term successExamples:Amazon.comBestbuy.comKennethcole.comSharperimage.com15.2 Retailing on the Web415.3 Medical Services OnlineThe Web gives consumers access to case studies, medical journal articles and doctors who can answer questionsHealth Insurance Portability and Accountability Act (HIPAA) Requires medical offices and other healthcare related agencies to perform many of their administrative tasks online Examples:WebMDSickbay.comDr.Koop515.3 Medical Services OnlineWebMD home page. (Copyright © 2000 WebMD Corporation. Reprinted with permission.)615.4 Online TravelCustomers now have the power to bypass a travel agentDiscounts and low fares available onlineName-your-price for tickets, hotels and car rentals“Last minute” fares often lower onlineExamples:Expedia.comTravelocityCheaptickets.com715.4 Online TravelTravelocity home page. (Courtesy of Travelocity.)815.5 Transportation and ShippingThe Internet adds efficiency and convenience to traditional shipping and logisticsLoad MatchingMatching available truck capacity with the shipping needs of many companies that are willing to split the cost of full truckloadsExamples:UPSFedEXDHL DirectTrucking.netGetloaded.com915.6 Online Automotive SitesConsumers access automobile information empowering them to make an informed buying decisionsDealers use the Web to showcase vehiclesOnline auto auctions give buyers more optionsExamples:Auto.comAutobytel.comAutoparts.com1015.7 Energy OnlineEnergy exchange sites allow energy providers to trade excess energy commodities, buy on auction and sell materials1000’s of energy commodities are sold onlineEfficiency increases as supply chains are simplifiedExamples:Houstonstreet.comAltranetRetailenergy.com1115.8 Selling Brainpower OnlineUnused patents and trademarks can be sold onlineOutsourcingHiring outside contractors or companies to complete projects and offer consultingContractors can find projects to match their needs on the WebExamples:HellobrainYet2.comQuestion Exchange1215.9 Online Art DealersArtists have access to a global audienceWeb is a new medium for artVirtual galleries give artists a chance to showcase their workShort films are finding new fans online Examples:Art.comGuild.comAtomFilmsArt.net1315.10 Online Grocery StoresGrocery shopping on the Web saves timeWeb delivery services offer door-to-door deliveryA strong distribution network is essential to this industryExamples:WebvanHomegrocer.comPeapod.com1415.10 Online Grocery StoresWebvan home page. (Courtesy of Webvan Group, Inc.)1515.11 Online Real EstateAn online real estate transaction reduces the effort necessary to sell or buy propertyXML allows postings to be listed in multiple locationsMultiple Listing System (MLS)Brokers can post their listings at hundreds of locations with MLSExamples:Apartments.comRealty.comRent.net1615.11 Online Real EstateApartments.com can help you find an apartment. (Courtesy of Apartments.com.)1715.12 Online Legal ServicesLibraries of data available to people with a few mouse clicksArbitration being practiced onlineResearch made easier through search engine technologyExamples:LEXISFindLawLaw.comLoislaw.com1815.12 Online Legal ServicesThe Cybersettle home page. (Courtesy of Cybersettle.com.)1915.13 Government OnlineFreedom of Information ActGave citizens access to previously classified government dataThomasOfficial senate Web site, allows citizens to research past federal legislation and other senate proceedingsAll major branches of the government have established a presence on the WebExamples:Whitehouse.govSenate.govNASA20The FBI uses the Web to retrieve information about wanted fugitivesCitizens are now empowered by the Internet to research their presidential candidates at a variety of Web locationsNASA broadcasts transmissions and offers exclusive coverage of its space explorationThe General Services Agency (GSA) supplies the government with its e-commerce site15.13 Government Online2115.14 Insurance OnlineInsurance is complicated, the Web offers instruction and helpful documentationFree quotes and calculators help consumers make informed decisionsLower rates are often found on the WebBrokers can locate new clients onlineExamples:InswebPrudential.comGetmet.com2215.14 Insurance OnlineEbix.com home page. (Courtesy of ebix.com, Inc.)2315.15 Children OnlineChildren are an important marketEducational Web sites help kids learn to use advanced technologyA number of risks exist onlineMany leading children’s content creators have established a presence onlineExamples:SesameStreetLycoszoneEducationplanet.com2415.16 Purchasing Event Tickets OnlineIt has never been easier to purchase ticketsLong lines are prevented through home shoppingIt is important to check all vendors as prices and availability may varyExamples:TicketMasterTicketWeb.comTickets.comTixx.comCulturefinder.com2515.16 Purchasing Event Tickets OnlineTicketmaster.com home page. (Used under permission of TicketmasterOnline-City Search, Inc.)2615.17 Genealogy OnlineIt has never been easier to trace your rootsTrack down your ancestors and build a family treeFind missing money and belongings onlineContacting distant family is simplified using e-mail and the WebExamples:Ancestry.comMissingmoney.comGenealogy.comNaupa.com27