Presenting Insights and Findings: Oral Presentations

Presenting Insights and Findings: Oral PresentationsChapter 20Learning ObjectivesUnderstand . . . The uses and differences between the types of materials designed to support your points.How proficiency in research presentations requires designing good visuals and knowing how use them effectively.The importance of delivery to getting and holding the audience’s attention.Learning ObjectivesUnderstand . . . Why practice is an essential ingredient to success and how to do it.What needs to be assembled and checked to be certain that arrangements for the occasion and venue are ready.Pull QuoteListeners have one chance to hear your talk and can’t “re-read” when they get confused. In many situations, they have or will hear several talks on the same day. Being clear is particularly important if the audience can’t ask questions during the talk.Mark D. Hill,professor of computer sciences and electrical and computer engineering,University of Wisconsin-MadisonOral Presentation and the Research ProcessModel for Presentation PlanningArtistotle’s ProofsAristotle Proofs & the PresentationEthosPathosLogosQuestions Guide the PlanAudience AnalysisSeven Questions to Understand Your AudienceWho are they?Why are they here?What keeps them up at night?Why should they care about the presentation?What do you want them to do?Should you expect resistance?How can you best reach them?Types of LearnersVisualAuditoryKinestheticPsychological Principlesfor SpeakersWeb-based Presentation PlanningPatterns of OrganizationTopicalSpatialClassificationClimaxProblem/SolutionChronologicalPast/present/futurePatterns of OrganizationPast/present/futureCause/effect/solutionPros/Cons/RecommendationResearch BriefingMotivated SequenceNarrativeSupportSupport Material ChecklistFactorDescriptionRelevantRelevant to the point it is supportingAppropriateFill the needs and style of the audienceBelievableAccurate, ethically sound and fairly presentedTimelyWorkable with in presentation time limitsVarietyMore than one type of supportBalancedBetween quantity and varietySpeaker SpecificEnhance speaker’s style of delivery & messageStylisticBenefits from analogies and metaphorsSimplicityStatistics are understandableDetailDeveloped to point that audience can understandTen Steps to a Good StoryDeveloping a StoryDeveloping a StoryDeveloping a StoryThe Oral Presentation and the Research ProcessVisualization ToolsSlidesNotesHandoutsPsychological Principles of VisualizationVisual Design PrinciplesVisual PreparationFlow AidsWhitespacePicture SupremacyPhotographic FramingVisibilitySimplicityClarityContrastRelationshipVisual Design PrinciplesDesign Flow AidsGraphs for OralsGraphs for OralsSimplifying VisualsSimplifying VisualsSimplifying VisualsRx for Better SlidesLow Word CountAvoid SlideumentsKeep it Simple10-20-30 RuleLarge Font SizeBullets in ModerationPresentation Aids: Key Word PromptsAvoid JargonJargonClearer MeaningSwim laneSWAT teamLeverage knowledge capitalPeel the onionOcular inspectionHard stopMove the needleReinvent the flat tireRelanguageLow hanging fruitAvoid JargonJargonClearer MeaningSwim laneSpecific responsibilitySWAT teamGroup of experts assembled to solve a problem or tackle an opportunityLeverage knowledge capitalSteal someone’s ideaPeel the onionDelve into a problem one aspect at a timeOcular inspectionLook at carefullyHard stopDefinite ending timeMove the needleGenerate a reactionReinvent the flat tireRepeatedly make a mistakeRelanguageReword or rewriteLow hanging fruitEasily AccomplishedModes of DeliveryImpromptuMemorizedManuscript ReadingExtemporaneousDelivery PrinciplesReduce JargonAlign Non-Verbal CommunicationPracticeAvoid ClutterNon Verbal Admonitions for a SpeakerCauses of AnxietyPerceiving audience as judgesPossibility of visible failureNeeding to avoid failureUncertainty of ability to do wellFocus on own behavior & appearanceAnxiety Coping StrategiesSpeaker Behaviors to AvoidVocalSpeak too softlySpeak too rapidlyFail to vary volume, tone, and rate of speakingFill pauses with you know, um, ahPhysicalRock back and forthPace without purposeFiddle with things, hair, jewelry, clothingStare into spaceFail to make eye contactMove cursor without purpose.ArrangementsArrangementsArrangementsArrangementsKey Termsanalogy audience analysis auditory learners clarity contrast compatibility clutter demonstration enthymeme ethos example expert opinion extemporaneous presentation eye contact Fact Key Termsflow aids gestures impromptu speaking jargon kinesthetic learners logos manuscript reading memorization metaphor motivated sequence narrative pattern nonverbal communication paralanguage pathos performance anxiety Key Termsphotographic framing posture and body orientation primacy effect principle of appropriate knowledge principle of capacity limitations principle of discriminability principle of informative changes principle of perceptual organization principle of relevance principle of salience Key Termsrecency effect relationship research briefing rule of three rule of thirds script simplicity speaker note cards specific instance statistics stories 10-minute rule testimony three-point speech visibility visualization Key Termsvisual learners visual preparation Web-delivered presentation whitespace Additional Discussion opportunitiesChapter 20Snapshot: Culture of ReportingCraft the message to fit the client.Deliver negatives with politeness, sensitivity.Deliver puzzling findings with clarity.Snapshot: Overcoming JittersPublic speaking is a top fear.Prepare 3 hours for 30-minute speech.Meet all (small group) or some (large group) of your audience.Anticipate your speech mentally, physically, logistically.Memorize opening and closing to cement audience rapport.PicProfile: PictographResearch Thought Leader“Thanks to the vast improvements in technology, the time is right for companies to include completely virtual meeting options as part of their overall meetings strategy.Chris Gaia, vice president of marketing-travel division MaritzPulsePoint: Research Revelation15The percent of less information that is delivered verbally when using a PowerPoint presentation Presenting Insights and Findings: Oral PresentationsChapter 20Photo AttributionsSlideSource23Purestock/SuperStock26©Pamela S. Schindler38Purestock/SuperStock39Purestock/SuperStock40©Image Source/Corbis41Ryan mcVay/Getty Images53Noel Hendrickson/Getty Images54©Image Source/Corbis55©Pamela S. Schindler