• Bài giảng E-Business and e-Commerce - Chapter 11: Legal and Ethical Issues; Internet TaxationBài giảng E-Business and e-Commerce - Chapter 11: Legal and Ethical Issues; Internet Taxation

    Implicit in the First, Fourth, Ninth and Fourteenth Amendments Olmstead vs. United States Telecommunication of alcohol sales during Prohibition era New application of the Fourth Amendment Translation Interpreting the Constitution to protect the greater good

    ppt44 trang | Chia sẻ: thanhlam12 | Ngày: 07/01/2019 | Lượt xem: 1099 | Lượt tải: 0

  • Bài giảng E-Business and e-Commerce - Chapter 10: e-Customer Relationship ManagementBài giảng E-Business and e-Commerce - Chapter 10: e-Customer Relationship Management

    Customer relationship management (CRM) Focuses on providing and maintaining quality service for customers, by effectively communicating and delivering products, services, information and solutions to address customer problems, wants and needs Can include: Call handling (the maintenance of outbound and inbound calls from customers and service re...

    ppt35 trang | Chia sẻ: thanhlam12 | Ngày: 07/01/2019 | Lượt xem: 912 | Lượt tải: 1

  • Bài giảng E-Business and e-Commerce - Chapter 9: Affiliate ProgramsBài giảng E-Business and e-Commerce - Chapter 9: Affiliate Programs

    Affiliate program A form of partnership in which a company pays affiliates (other companies or individuals) for prespecified actions taken by visitors who click-through from an affiliate site to a merchant site In this chapter, we discuss: Costs Benefits Program reward structures Program-building options Tracking and affiliate solution p...

    ppt35 trang | Chia sẻ: thanhlam12 | Ngày: 07/01/2019 | Lượt xem: 681 | Lượt tải: 0

  • Bài giảng E-Business and e-Commerce - Chapter 8: Internet MarketingBài giảng E-Business and e-Commerce - Chapter 8: Internet Marketing

    We explore Internet marketing campaign components Marketing research, advertising, promotions, public relations, search-engine registration Web-site traffic generation Keeping user profiles Recording visits Analyzing promotional and advertising results Target market is the group of people toward whom it is most profitable to aim your marke...

    ppt39 trang | Chia sẻ: thanhlam12 | Ngày: 07/01/2019 | Lượt xem: 747 | Lượt tải: 0

  • Bài giảng E-Business and e-Commerce - Chapter 7: Computer and Network SecurityBài giảng E-Business and e-Commerce - Chapter 7: Computer and Network Security

    Internet security Consumers entering highly confidential information Number of security attacks increasing Four requirements of a secure transaction Privacy – information not read by third party Integrity – information not compromised or altered Authentication – sender and receiver prove identities Non-repudiation – legally prove message was...

    ppt30 trang | Chia sẻ: thanhlam12 | Ngày: 07/01/2019 | Lượt xem: 609 | Lượt tải: 0

  • Bài giảng E-Business and e-Commerce - Chapter 6: Wireless Internet and m-BusinessBài giảng E-Business and e-Commerce - Chapter 6: Wireless Internet and m-Business

    Wireless technology turns e-business into m-business, or mobile business Current applications Conduct online transactions Make purchases Trade stocks Send e-mail Future applications A wireless office, where computers, phones and other office equipment are all networked without cables

    ppt35 trang | Chia sẻ: thanhlam12 | Ngày: 07/01/2019 | Lượt xem: 701 | Lượt tải: 0

  • Bài giảng E-Business and e-Commerce - Chapter 5: Internet Hardware, Software and CommunicationsBài giảng E-Business and e-Commerce - Chapter 5: Internet Hardware, Software and Communications

    Connection media Cost of connecting Streaming media (audio and video) Internet telephony Technologies used to enhance online business communications

    ppt39 trang | Chia sẻ: thanhlam12 | Ngày: 07/01/2019 | Lượt xem: 683 | Lượt tải: 0

  • Bài giảng E-Business and e-Commerce - Chapter 4: Online Monetary TransactionsBài giảng E-Business and e-Commerce - Chapter 4: Online Monetary Transactions

    Secure electronic funds transfer is crucial to e-commerce Examination of how individuals and organizations conduct monetary transactions on the Internet Credit-card transactions, digital cash and e-wallets, smart cards, micropayments and electronic bill presentment and payment Electronic-payment enablers

    ppt35 trang | Chia sẻ: thanhlam12 | Ngày: 07/01/2019 | Lượt xem: 686 | Lượt tải: 0

  • Bài giảng E-Business and e-Commerce - Chapter 3: Building an e-Business: Design, Development and ManagementBài giảng E-Business and e-Commerce - Chapter 3: Building an e-Business: Design, Development and Management

    Turnkey solution A pre-packaged e-business E-business templates Outline the basic structure, but allow the design to be determined by the owner Project outsourcing Available to businesses with substantial funding, alleviates the need for businesses to complete projects in-house Front-end system Portion of an e-business that is visible to co...

    ppt41 trang | Chia sẻ: thanhlam12 | Ngày: 07/01/2019 | Lượt xem: 714 | Lượt tải: 0

  • Bài giảng E-Business and e-Commerce - Chapter 2: e-Business ModelsBài giảng E-Business and e-Commerce - Chapter 2: e-Business Models

    In this chapter we explore the many business models currently being implemented on the Web Models include: The Storefront Model The Auction Model The Portal Model The Name-Your-Price Model The Comparison Pricing Model The Demand Sensitive Pricing model The B2B Exchange Model

    ppt19 trang | Chia sẻ: thanhlam12 | Ngày: 07/01/2019 | Lượt xem: 704 | Lượt tải: 0