Chapter 19: Managing Public RelationsExamining the structure and activities of a public relations department, both domestically and globally Understanding how technology can enhance a public relations strategy for both small and large businesses Evaluating strategies used by business organizations to influence public opinion Identifying government regulatory agencies charged with p...
14 trang | Chia sẻ: thanhlam12 | Ngày: 14/01/2019 | Lượt xem: 527 | Lượt tải: 0
Chapter 18: The Community and the CorporationDefining a community, and understanding the interdependencies between companies and the communities in which they operate Analyzing why it is in the interest of business to respond to community problems and needs Knowing the major responsibilities of community relations managers Examining how different forms of corporate giving contribute to bui...
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Chapter 17: Managing a Diverse WorkforceKnowing in what ways the workforce of the United States is diverse, and evaluating how it might change in the future Understanding where women and persons of color work, how much they are paid, and the roles they play as managers and business owners Identifying the role government plays in securing equal employment opportunity for historically di...
25 trang | Chia sẻ: thanhlam12 | Ngày: 14/01/2019 | Lượt xem: 508 | Lượt tải: 0
Chapter 16: Employees and the CorporationUnderstanding workers’ rights to organize unions and bargain collectively Knowing how government regulations assure occupational safety and health and what business must do to protect workers Evaluating the limits of employers’ duty to provide job security to their workers Appraising the extent of employees’ right to privacy, when businesses mon...
24 trang | Chia sẻ: thanhlam12 | Ngày: 14/01/2019 | Lượt xem: 501 | Lượt tải: 0
Chapter 15: Consumer ProtectionAnalyzing the reasons for consumer advocacy and the methods consumer organizations use to advance their interests Knowing the five major rights of consumers Assessing the ways in which government regulatory agencies protect consumers and what kinds of products are most likely to be regulated Determining how consumer privacy online can best be pr...
17 trang | Chia sẻ: thanhlam12 | Ngày: 14/01/2019 | Lượt xem: 473 | Lượt tải: 0
Chapter 14: Stockholder Rights and Corporate GovernanceIdentifying different kinds of stockholders and understanding their objectives and legal rights Knowing how corporations are governed and explaining the role of the board of directors in protecting the interests of owners Analyzing the function of executive compensation and debating if top managers are paid too much Evaluating various ways stock...
25 trang | Chia sẻ: thanhlam12 | Ngày: 14/01/2019 | Lượt xem: 553 | Lượt tải: 0
Chapter 13: Managing Technology and InnovationEvaluating the growth in breaches of personal information privacy Understanding where these attacks come from and what their effects are Evaluating initiatives taken by government and business to minimize invasions of privacy Recognizing the emerging role and responsibilities of the organization’s chief information officer Examining violations ...
17 trang | Chia sẻ: thanhlam12 | Ngày: 14/01/2019 | Lượt xem: 467 | Lượt tải: 0
Chapter 12: Technology, Organizations, and SocietyDefining technology and its characteristics Recognizing the evolving phases of technology throughout history and what fuels technological innovation today Examining how technological innovations have changed the way organizations operate and interact with their stakeholders around the world Analyzing the emerging social networking phenomenon—tex...
17 trang | Chia sẻ: thanhlam12 | Ngày: 14/01/2019 | Lượt xem: 421 | Lượt tải: 0
Chapter 11: Managing Environmental IssuesKnowing the main features of environmental laws in the United States and other nations Understanding the advantages and disadvantages of different regulatory approaches Assessing the costs and benefits of environmental regulation Defining an ecologically sustainable organization and the stages through which firms progress as they become more sus...
19 trang | Chia sẻ: thanhlam12 | Ngày: 14/01/2019 | Lượt xem: 551 | Lượt tải: 0
Chapter 10: Ecology and Sustainable Development in Global BusinessUnderstanding how business and society interact within the natural environment Defining sustainable development Assessing the major threats to the Earth’s ecosystem Recognizing the ways in which population growth, inequality, and economic development interact with the world’s ecological crisis Examining common environmental issues that are sha...
23 trang | Chia sẻ: thanhlam12 | Ngày: 14/01/2019 | Lượt xem: 433 | Lượt tải: 0
