Đồ án, luận văn, do an, luan van

Learning Objectives Explain why there are differences between domestic and international marketing Explain why international marketing managers may wish to standardize the marketing mix regionally or worldwide Explain why standardizing the marketing mix globally is often impossible Discuss the importance of distinguishing among the total prod...

45 trang | Chia sẻ: thanhlam12 | Ngày: 14/01/2019 | Lượt xem: 481 | Lượt tải: 0

Learning Objectives Explain why firms export and problem areas of exporting Identify the sources of export counseling and support Discuss the meaning of the various terms of sale

38 trang | Chia sẻ: thanhlam12 | Ngày: 14/01/2019 | Lượt xem: 644 | Lượt tải: 0

Learning Objectives Explain the international market entry methods Discuss the debate on whether being a market pioneer or a fast follower is most useful Identify two different forms of piracy and discuss which might be helpful and harmful to firms doing international business Discuss channel members available to companies that export or manuf...

28 trang | Chia sẻ: thanhlam12 | Ngày: 14/01/2019 | Lượt xem: 467 | Lượt tải: 0

Learning Objectives Discuss environmental analysis and two types of market screening Explain market indicators and market factors Describe some statistical techniques for estimating market demand and grouping similar markets Discuss the value to businesspeople of trade missions and trade fairs

23 trang | Chia sẻ: thanhlam12 | Ngày: 14/01/2019 | Lượt xem: 472 | Lượt tải: 0

Learning Objectives Explain why the design of organizational structure is important to international companies Discuss the organizational dimensions that must be considered when selecting organizational structures Discuss the various organizational forms available for structuring international companies Explain the concept of the virtual corpor...

31 trang | Chia sẻ: thanhlam12 | Ngày: 14/01/2019 | Lượt xem: 504 | Lượt tải: 0

Learning Objectives Explain international strategy and competencies and international competitive advantage Describe the steps in the global strategic planning process Explain the purpose of mission statements, objectives, goals, and strategies

41 trang | Chia sẻ: thanhlam12 | Ngày: 14/01/2019 | Lượt xem: 472 | Lượt tải: 0

Learning Objectives Identify forces beyond management control that affect the availability of labor Explain the reasons that cause people to leave their home countries Discuss the reasons that some countries have guest workers Explain factors associated with employment policies, including social roles, gender, race, and minorities.

29 trang | Chia sẻ: thanhlam12 | Ngày: 14/01/2019 | Lượt xem: 540 | Lượt tải: 0

Learning Objectives Explain how money can be made and lost in the foreign exchange (FX) markets Understand foreign exchange quotations, including cross rates Describe currency exchange controls Explain how financial forces such as tariffs, taxes, inflation and the balance of payments can affect international management

25 trang | Chia sẻ: thanhlam12 | Ngày: 14/01/2019 | Lượt xem: 443 | Lượt tải: 0

Learning Objectives Discuss the complexity of the legal forces that confront international business Recognize the importance of foreign law Explain contract devices and institutions that assist in interpreting international contracts Recognize the need and methods to protect your intellectual properties

32 trang | Chia sẻ: thanhlam12 | Ngày: 14/01/2019 | Lượt xem: 522 | Lượt tải: 0

Learning Objectives Identify the ideological forces that affect business Discuss the fact that although most governments own businesses, they are privatizing them in growing numbers Explain the changing sources and reasons for terrorism Explain steps that traveling international business executives should take to protect themselves from terrori...

28 trang | Chia sẻ: thanhlam12 | Ngày: 14/01/2019 | Lượt xem: 510 | Lượt tải: 0