Đồ án, luận văn, do an, luan van

Effective in capturing complexity of communication phenomena Sensitive to social construction of meaning Emphasizes communication environment of interactants

17 trang | Chia sẻ: thanhlam12 | Ngày: 04/01/2019 | Lượt xem: 769 | Lượt tải: 0

Quantity is the unit of analysis Amounts Frequencies Degrees Values Intensity Uses statistics for greater precision and objectivity Based on the deductive model

19 trang | Chia sẻ: thanhlam12 | Ngày: 04/01/2019 | Lượt xem: 698 | Lượt tải: 0

Researcher as a detective Seeking answers to questions Answer exists, but is unknown to you If the answer is not known or available, conduct research to find the answer Research process depends on your abilities to search for and track down information

16 trang | Chia sẻ: thanhlam12 | Ngày: 04/01/2019 | Lượt xem: 725 | Lượt tải: 0

Research: Process of asking questions and finding answers Application of scientific and systematic procedures Assumes that patterns can be uncovered Empirically based methods

10 trang | Chia sẻ: thanhlam12 | Ngày: 04/01/2019 | Lượt xem: 731 | Lượt tải: 0

A qualitative study is not complete until the research report is written Significantly different from quantitative report Researcher analyzes data and writes the analysis in back-and-forth reflective steps Writing the report is part of developing the interpretation of the data

13 trang | Chia sẻ: thanhlam12 | Ngày: 04/01/2019 | Lượt xem: 742 | Lượt tải: 0

A quantitative study is not complete until the research report is written Typical audience Communication scholars Communication students Most reports use a basic format for presenting research results

13 trang | Chia sẻ: thanhlam12 | Ngày: 04/01/2019 | Lượt xem: 781 | Lượt tải: 0

Researcher using qualitative methods needs theoretical and social sensitivity Balance what is being observed with what is known Recognize subjective role of the researcher Think abstractly and make connections among data collected

26 trang | Chia sẻ: thanhlam12 | Ngày: 04/01/2019 | Lượt xem: 697 | Lượt tải: 0

Variety of methodologies Researcher is primary data collection instrument Participation and observation are integrated Focuses on specific interactants in specific communication contexts and events

24 trang | Chia sẻ: thanhlam12 | Ngày: 04/01/2019 | Lượt xem: 729 | Lượt tải: 0

Study of texts or messages is central to the communication discipline A variety of data collection and analytical methods Content analysis -- quantitative Interaction analysis -- quantitative Conversation analysis -- qualitative

26 trang | Chia sẻ: thanhlam12 | Ngày: 04/01/2019 | Lượt xem: 803 | Lượt tải: 0

Differences betweens groups or categories of the independent variable Statistical tests of difference reveal whether the differences observed are greater than differences that might occur by chance Chi-square t-test ANOVA

27 trang | Chia sẻ: thanhlam12 | Ngày: 04/01/2019 | Lượt xem: 809 | Lượt tải: 0