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Chapter 17 Analyzing qualitative data
Analyzing qualitative data Analysis Process of labeling and break down raw data Brings order, structure, interpretation Messy, ambiguous, time consuming Begins after first data collection Reflexive Inductive
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Chapter 16 Qualitative methods of data collection
Observation strategies Seamless container Visually work around the room Describe what you see and hear How do people enter and leave the setting? Ask yourself questions about The people The setting The context
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Chapter 15 Designing qualitative research
In qualitative research Researcher is primary data collection instrument Participation and observation are integrated Focuses on specific interactants in specific communication contexts and events
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Chapter 14 Introduction to qualitative research
What is qualitative research Preserves the form and content of interaction Contextually situated Discourse is the data Analyzed for its qualities – empirical, inductive, and interpretive Aims for subjectivity Allows interactants’ voices to be heard
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Chapter 13 Reading and writing the quantitative research report
Quantitative research report A quantitative study is not complete until the research report is written Typical audience Communication scholars Communication students Most reports use a basic format for presenting research results
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Chapter 12 Quantitative analysis of text
Study of texts or messages is central to the communication discipline Two data collection and analytical methods Content analysis Interaction analysis
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Chapter 11 Testing for relationships
Basic assumptions Data collected from sample to draw conclusion about population Data from normally distributed population Appropriate variables are selected to be tested using theoretical models Participants randomly selected
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Chapter 10 Testing for Differences
Inferential statistics Statistical test used to evaluate hypotheses and research questions Results of the sample assumed to hold true for the population if participants are Normally distributed on the dependent variable Randomly assigned to categories of the IV
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Chapter 09 Descriptive statistics, significance levels, and hypothesis testing
Normal curve Also known as bell curve A theoretical distribution of scores Majority of cases distributed around the peak in the middle Progressively fewer cases moving away form the middle Symmetrical – one side mirrors the other Mean, median, and mode have the same value
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Chapter 08 Surveys and questionnaires
Most commonly used quantitative method Used for obtaining information about what people do, and respondents’ attitudes or characteristics In experimental, quasi-experimental, and descriptive research designs
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