Đồ án, luận văn, do an, luan van

Impact of online social media on consumers’ purchasing intention via social network sites
With the continuous development of the internet and ecommerce in Vietnam recently, there is much research on online purchasing behaviors through retail websites. However, there are few studies on consumers’ purchasing behavior via social network sites (SNS) despite a rapid increase in the use of such websites. This study, therefore, tries to bu...
18 trang | Chia sẻ: hadohap | Ngày: 24/08/2021 | Lượt xem: 679 | Lượt tải: 0
The effects of website quality on customer satisfaction and loyalty to online travel agencies in Vietnam
This study aims to examine the effects of six website quality factors, including Information Quality (IQ), Security (SE), Website Functionality (WF), Customer Relationship (CR), Responsiveness and Fulfillment (PF), and Visual Appeal (VA) on Customer Satisfaction (CS) and Loyalty (LI) through the mediation of Customer Satisfaction. Quantitative...
17 trang | Chia sẻ: hadohap | Ngày: 24/08/2021 | Lượt xem: 538 | Lượt tải: 0
The impact of knowledge management on innovation performance of small and medium enterprises - An empirical study in Lam Dong province
In the context of today’s globalization, Vietnamese enterprises, especially small and medium ones (SMEs), have to face with many challenges and have to innovate for survival and development. The global integration process also means that local enterprises have to compete with foreign enterprises with advanced knowledge and modern management sk...
20 trang | Chia sẻ: hadohap | Ngày: 24/08/2021 | Lượt xem: 619 | Lượt tải: 0
Internal market orientation, frontliners’ organizational commitment and customer-Oriented behavior: A study of airport service in Vietnam
This research examines the three-component structure of the concept internal market orientation (IMO) and investigates its impact on frontliners’ organizational commitment (OC) and customer-oriented behavior (COB) in the context of airport service in Vietnam. Based on a sample of 294 frontliners working in various airports, SEM analysis reveal...
14 trang | Chia sẻ: hadohap | Ngày: 24/08/2021 | Lượt xem: 522 | Lượt tải: 0
A conceptual framework of virtual team effectiveness from the Socio-Technical perspective
In the era of globalization and technologization, virtual teamwork has become a routine part of professional activity in the software industry and other industries. Understanding virtual team effectiveness helps the management to improve the overall effectiveness of organizations. In this paper, we conduct a literature review of team research ...
30 trang | Chia sẻ: hadohap | Ngày: 24/08/2021 | Lượt xem: 990 | Lượt tải: 1
The role of trust in information adoption in social commerce: A PLS approach
Social commerce (s-commerce or SC) is rapidly growing and it is an increasingly favourite shopping way that customers adopt. Based on the view of trust as a social reality and Petty and Cacioppo’s (1986) ELM theory, the paper proposes a theoretical model integrating information quality and social support to explain information adoption through...
18 trang | Chia sẻ: hadohap | Ngày: 24/08/2021 | Lượt xem: 638 | Lượt tải: 0
Factors affecting satisfaction and reuse intention of customers using online motorbike service
The paper’s objective was to identify and measure factors impacting on satisfaction and reuse intention of customers using online motorbike service. The research model proposed five factors affecting customer satisfaction such as perceived service quality, perceived value, transaction convenience, perceived ease of use and perceived usefulness...
17 trang | Chia sẻ: hadohap | Ngày: 24/08/2021 | Lượt xem: 912 | Lượt tải: 0
Thailand institutional framework for FTA negotiation
This article aims to analyze institutional framework relating to the implementation of international trade and investment agreements, especially Free Trade Agreements (FTAs), which Thailand is a member country and going to be a member country, to recommend appropriate guidelines for integration of process and institution to comply with commitm...
15 trang | Chia sẻ: hadohap | Ngày: 24/08/2021 | Lượt xem: 639 | Lượt tải: 0
Social capital and job search success: The case of undergraduates in Ho Chi Minh City, Vietnam
The literature has proven the positive role of social capital on job search success, but the researchers’ community has not been convinced completely because social capital is not always good. Moreover, only certain dimensions of the two latent variables were analyzed in the previous research though they are multidimensional. This paper approa...
12 trang | Chia sẻ: hadohap | Ngày: 24/08/2021 | Lượt xem: 600 | Lượt tải: 0
The relationship between online trust, customer engagement and EWOM
This study aims to investigate the influence of e-quality and online trust on customer engagement and e-word of mouth. In particular, this study explored and analyzed a relatively new relationship, the impact of customer engagement on e-word of mouth. The measurement model and conceptual model describing the relationships hypothesized in the s...
22 trang | Chia sẻ: hadohap | Ngày: 24/08/2021 | Lượt xem: 531 | Lượt tải: 0