Đồ án, luận văn, do an, luan van

The role of trust in information adoption in social commerce: A PLS approach
Social commerce (s-commerce or SC) is rapidly growing and it is an increasingly favourite shopping way that customers adopt. Based on the view of trust as a social reality and Petty and Cacioppo’s (1986) ELM theory, the paper proposes a theoretical model integrating information quality and social support to explain information adoption through...
18 trang | Chia sẻ: hadohap | Ngày: 24/08/2021 | Lượt xem: 746 | Lượt tải: 0
Factors affecting satisfaction and reuse intention of customers using online motorbike service
The paper’s objective was to identify and measure factors impacting on satisfaction and reuse intention of customers using online motorbike service. The research model proposed five factors affecting customer satisfaction such as perceived service quality, perceived value, transaction convenience, perceived ease of use and perceived usefulness...
17 trang | Chia sẻ: hadohap | Ngày: 24/08/2021 | Lượt xem: 1033 | Lượt tải: 0
Thailand institutional framework for FTA negotiation
This article aims to analyze institutional framework relating to the implementation of international trade and investment agreements, especially Free Trade Agreements (FTAs), which Thailand is a member country and going to be a member country, to recommend appropriate guidelines for integration of process and institution to comply with commitm...
15 trang | Chia sẻ: hadohap | Ngày: 24/08/2021 | Lượt xem: 751 | Lượt tải: 0
Social capital and job search success: The case of undergraduates in Ho Chi Minh City, Vietnam
The literature has proven the positive role of social capital on job search success, but the researchers’ community has not been convinced completely because social capital is not always good. Moreover, only certain dimensions of the two latent variables were analyzed in the previous research though they are multidimensional. This paper approa...
12 trang | Chia sẻ: hadohap | Ngày: 24/08/2021 | Lượt xem: 651 | Lượt tải: 0
The relationship between online trust, customer engagement and EWOM
This study aims to investigate the influence of e-quality and online trust on customer engagement and e-word of mouth. In particular, this study explored and analyzed a relatively new relationship, the impact of customer engagement on e-word of mouth. The measurement model and conceptual model describing the relationships hypothesized in the s...
22 trang | Chia sẻ: hadohap | Ngày: 24/08/2021 | Lượt xem: 583 | Lượt tải: 0
Factors of the brand image influencing students’ choices in higher education institutions in Ho Chi Minh City
The awareness of brand image increasingly becomes great importance in students’ choices towards higher education institutions. This study aims to investigate factors of brand image which influence the choices of students in terms of postgraduate universities, the case of three universities in Ho Chi Minh City (HCMC): International University H...
24 trang | Chia sẻ: hadohap | Ngày: 24/08/2021 | Lượt xem: 594 | Lượt tải: 0
Determinants of consumers’ purchasing intentions toward organic foods: A study in Ho Chi Minh City, Vietnam
Applying the Theory of Planned Behavior (TPB) this research investigates the factors explaining the purchasing intention of organic food among consumers living in Ho Chi Minh City, Vietnam, and identifies factors influencing their attitude toward buying organic foods. The quantitative method with Exploratory Factor Analysis (EFA), Confirmatory...
15 trang | Chia sẻ: hadohap | Ngày: 24/08/2021 | Lượt xem: 705 | Lượt tải: 0
The interaction of service quality, customer value, customer satisfaction on customer’s behaviour intention using cellular/mobile service in Ho Chi Minh City
Based on theoretical models of Cronin, Brady, and Hult (2000) and Wang, Lo, and Yang (2004), the purpose of this study is to answer the following question: Does customer value, an intermediary factor, affect service quality, customer satisfaction and behavioral intentions? The research was conducted from a sample of 194 consumers in Ho Chi Min...
15 trang | Chia sẻ: hadohap | Ngày: 24/08/2021 | Lượt xem: 564 | Lượt tải: 0
3PL Provider selection in oil and gas industry using the analytic hierarchy process: A case study in oil-Field services company X
This study aims to: (1) Summarize the criteria for selecting 3PL Provider in supply chain management from literature review and apply these criteria to build the criteria model in choosing 3PL Provider for oilfield services company X for the purpose of expanding their market in the oil and gas industry and (2) Analyze, evaluate two 3PL Provide...
21 trang | Chia sẻ: hadohap | Ngày: 24/08/2021 | Lượt xem: 1296 | Lượt tải: 0
Understanding key drivers of attitudes toward income inequality in the Asia Pacific region
Attitude toward income inequality and its drivers have attracted great attention from policymakers around the globe. Nevertheless, it appears that there is a shortage of empirical studies on the issue, at least in the context of the Asia-Pacific region - the World’s most dynamic economic region. This study is conducted to determine key drivers...
18 trang | Chia sẻ: hadohap | Ngày: 24/08/2021 | Lượt xem: 738 | Lượt tải: 0