• A study of customers’ satisfaction with Korean dramas in VietnamA study of customers’ satisfaction with Korean dramas in Vietnam

    Along with the spread of the Korean wave (Hallyu) since the 1990s, Korean dramas have become popular worldwide and became a global phenomenon. Entering the Vietnamese market from 1996, Korean dramas have been successful in both attracting audiences’ interest and filmmakers’ attention. In order to find out the reasons behind the success of Korean...

    pdf13 trang | Chia sẻ: hadohap | Ngày: 23/08/2021 | Lượt xem: 1049 | Lượt tải: 0

  • A review of literature on immigration in developed countries: Determinants of employment discriminationA review of literature on immigration in developed countries: Determinants of employment discrimination

    Despite having endorsed civil rights and equality of all individuals, society nowadays remains segregated in many aspects. Apparently, those with unfamiliar styles (culture, communication, religion, etc.) have always been the centre of this malaise, which is getting even more serious with the recent immigrant crisis in Europe. Hence, the goal of...

    pdf12 trang | Chia sẻ: hadohap | Ngày: 23/08/2021 | Lượt xem: 1009 | Lượt tải: 0

  • Comparison of the capital asset pricing model and the three-factor model in a business cycle: Empirical evidence from the Vietnamese stock marketComparison of the capital asset pricing model and the three-factor model in a business cycle: Empirical evidence from the Vietnamese stock market

    Using data from 2010 to 2019, for the first time, the Capital Asset Pricing Model (CAPM) and the Three-factor Model (TFM) are compared in different contexts of the Vietnamese economy (recession and recovery). This paper employs four tests including the t-test, determination coefficient R2, Chow-test and GRS-test to examine the performance of the...

    pdf13 trang | Chia sẻ: hadohap | Ngày: 23/08/2021 | Lượt xem: 651 | Lượt tải: 0

  • Improving socio-economic efficiency of Ho Chi Minh City city’s FDI enterprises towards sustainable developmentImproving socio-economic efficiency of Ho Chi Minh City city’s FDI enterprises towards sustainable development

    Ho Chi Minh City (HCMC) is known as the economic leader of Vietnam. This city also makes a major contribution to Vietnam’s state budget revenue. The reality of the socio-economic development of HCMC reveals that the Foreign Direct Investment (FDI) sector has made important and effective contributions in terms of exports, state budget revenue, jo...

    pdf12 trang | Chia sẻ: hadohap | Ngày: 23/08/2021 | Lượt xem: 499 | Lượt tải: 0

  • Factors affecting employee cohesion in post-merger enterprisesFactors affecting employee cohesion in post-merger enterprises

    Human resources are invaluable assets of any organization. Employee engagement will bring many benefits to the organization [1]. Even in difficult times, employee cohesion is an important competitive different factor of organizations [2]. Findings from a survey sample of 289 employees in post-merger enterprises in retail and pharmaceutical indus...

    pdf9 trang | Chia sẻ: hadohap | Ngày: 23/08/2021 | Lượt xem: 572 | Lượt tải: 0

  • Diversion effect of economic integration agreementsDiversion effect of economic integration agreements

    Signing Economic Integration Agreements has proliferated during last three decades. A country signs more and more agreements. Owning the agreements not only generates trade creation but also trade diversion. The diversion effect of Economic Integration Agreements (EIAs) on the probability of products survival and export growth in a market is fou...

    pdf14 trang | Chia sẻ: hadohap | Ngày: 23/08/2021 | Lượt xem: 563 | Lượt tải: 0

  • Impacts of social networks on consumers’ trust and behavior in the Vietnamese retail sectorImpacts of social networks on consumers’ trust and behavior in the Vietnamese retail sector

    The goal of the study is to analyze social networking related factors influencing consumers’ trust and intent to purchase online via social networks in the Vietnamese market. The model of social commerce adoption of Hajli (2015) is used as the primary research framework to analyze the factors affecting Vietnamese consumers’ trust when purchasing...

    pdf13 trang | Chia sẻ: hadohap | Ngày: 23/08/2021 | Lượt xem: 580 | Lượt tải: 0

  • Which skills sme managers need to enter foreign markets: An imperial study in Vietnamese agricultural SMEsWhich skills sme managers need to enter foreign markets: An imperial study in Vietnamese agricultural SMEs

    In the coming years, Vietnamese agricultural enterprises, many of which are SMEs, are looking forward to numerous development opportunities. In particular, the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) has officially came into effect, opening up great opportunities for the export of agricultural, forestry and ...

    pdf12 trang | Chia sẻ: hadohap | Ngày: 23/08/2021 | Lượt xem: 524 | Lượt tải: 0

  • Customer based brand equity and university brand managementCustomer based brand equity and university brand management

    As Vietnam integrated deeply into the world economy, higher institutions are on a rise and faced with strong competition, university brand management has played an increasingly important role. Following brand equity theories and customer based brand equity models, the paper proposes an analytical framework which adopts Aeker’s four components (1...

    pdf12 trang | Chia sẻ: hadohap | Ngày: 23/08/2021 | Lượt xem: 517 | Lượt tải: 0

  • Internal service quality, external service quality, employee satisfaction and customer satisfaction for Vietnamese hotels: A theoretical approachInternal service quality, external service quality, employee satisfaction and customer satisfaction for Vietnamese hotels: A theoretical approach

    In recent years, tourist accommodation establishments have been growing in both quantity and quality, making an important contribution to the development of tourism products, socio-economic development in local. Expected to 2020, Vietnam's economy will continue to witness the boom of the accommodation service business with more than 20 million f...

    pdf12 trang | Chia sẻ: hadohap | Ngày: 23/08/2021 | Lượt xem: 503 | Lượt tải: 0