• University students’ insight on brand equityUniversity students’ insight on brand equity

    The recognition of brand equity has been in a substantial amount of recent research. In this study, we investigated the indicators of brand equity, which include brand image, brand awareness, and brand loyalty, in the context of higher education in analyzing the students of 10 universities in Ho Chi Minh City, Vietnam. We collected a sample size...

    pdf10 trang | Chia sẻ: hadohap | Ngày: 24/08/2021 | Lượt xem: 498 | Lượt tải: 0

  • The influence of CEO characteristics on corporate environmental performance of SMEs: Evidence from Vietnamese SMEsThe influence of CEO characteristics on corporate environmental performance of SMEs: Evidence from Vietnamese SMEs

    Drawing on upper echelon theory, this study investigates the impact of CEOs’ (chief executive officers) demographic characteristics on corporate environmental performance (CEP) in small and medium-sized enterprises (SMEs). We hypothesized that CEO characteristics, including gender, age, basic educational level, professional educational level, po...

    pdf12 trang | Chia sẻ: hadohap | Ngày: 24/08/2021 | Lượt xem: 533 | Lượt tải: 0

  • Impact of financial constraints on the development of Vietnam’s firmsImpact of financial constraints on the development of Vietnam’s firms

    This paper examines the impact of financial constraints on the development of Vietnamese firms driven by Total Factor Productivity (TFP) growth at the firm level. The effects of financial constraints by FCIf index on TFP growth of 97,860 firms are estimated by applying Dynamic Panel Data model over the period 2012-2017. The results show that the...

    pdf10 trang | Chia sẻ: hadohap | Ngày: 24/08/2021 | Lượt xem: 524 | Lượt tải: 0

  • A study on behaviors of purchasing life insurance in VietnamA study on behaviors of purchasing life insurance in Vietnam

    This research is conducted to examine the process from the intention to purchase life insurance among people in two major cities of Hanoi and Ho Chi Minh City in Vietnam, based on the theoretical framework of theory of planned behavior. The study is conducted in Hanoi and Ho Chi Minh City in Vietnam through an online questionnaire of 358 people. ...

    pdf8 trang | Chia sẻ: hadohap | Ngày: 24/08/2021 | Lượt xem: 1041 | Lượt tải: 0

  • The relationship between higher education and entrepreneurial intention among Vietnamese studentsThe relationship between higher education and entrepreneurial intention among Vietnamese students

    This study aims to examine the effects of higher education on self-efficacy, perceived behavioral control and entrepreneurial intention among Vietnamese students. By collecting data from 553 Vietnamese students at universities and colleges in Vietnam, authors employed the quantitative approach such as certain descriptive statistics, explorative fa...

    pdf10 trang | Chia sẻ: hadohap | Ngày: 24/08/2021 | Lượt xem: 456 | Lượt tải: 0

  • On the relationship between total quality management practices and firm performance in Vietnam: The mediating role of non-financial performanceOn the relationship between total quality management practices and firm performance in Vietnam: The mediating role of non-financial performance

    Total quality management (TQM) is one of the popular management methods in many developed countries, while it is an entirely new method for emerging economies. Although TQM practices contribute to the sustainable development of organizations, it is challenging to adopt this method efficiently. Six criteria factors are playing important roles in ...

    pdf12 trang | Chia sẻ: hadohap | Ngày: 24/08/2021 | Lượt xem: 713 | Lượt tải: 0

  • The effect of industrial park development on people’s livesThe effect of industrial park development on people’s lives

    This paper examines the effect of industrial park development on people's livelihoods through different impacting channels; including employment, production means and infrastructure. The result of the research shows that industrial park development had a positive influence on people's livelihoods through additional employment, non-farm investments...

    pdf10 trang | Chia sẻ: hadohap | Ngày: 24/08/2021 | Lượt xem: 475 | Lượt tải: 0

  • Relationship between brand association and customer loyalty: The case of online retail industryRelationship between brand association and customer loyalty: The case of online retail industry

    The purpose of this paper is to examine the relationship between two main dimensions, Brand Association and Customer Loyalty. Besides, the research is also conducted to test other relevant networks of Brand Awareness, Brand Equity and Customers’ Willing To Pay. A survey of which questionnaires using Likert Scale to online retailers’ customers in t...

    pdf10 trang | Chia sẻ: hadohap | Ngày: 24/08/2021 | Lượt xem: 478 | Lượt tải: 0

  • Effects of corporate governance on high growth rate: Evidence from Vietnamese listed companiesEffects of corporate governance on high growth rate: Evidence from Vietnamese listed companies

    High-growth firm is the research object of economic and business studies, because of its important influence on job creation, innovation, and tax revenues increase for the nation. This paper is designed to find some empirical evidence on the role of corporate governance on the firm’s growth, thereby providing some policy implications for improvin...

    pdf14 trang | Chia sẻ: hadohap | Ngày: 24/08/2021 | Lượt xem: 457 | Lượt tải: 0

  • Environmental accounting for sustainable development: An empirical study in VietnamEnvironmental accounting for sustainable development: An empirical study in Vietnam

    This article provides an overview of environmental accounting for sustainable development such as approach, measurement of sustainable accounting and assess the impact of factors on the application of environmental accounting for sustainable development. The information of 80 companies used for research have been representatively selected from ma...

    pdf10 trang | Chia sẻ: hadohap | Ngày: 24/08/2021 | Lượt xem: 571 | Lượt tải: 0