• Improving socio-economic efficiency of Ho Chi Minh City city’s FDI enterprises towards sustainable developmentImproving socio-economic efficiency of Ho Chi Minh City city’s FDI enterprises towards sustainable development

    Ho Chi Minh City (HCMC) is known as the economic leader of Vietnam. This city also makes a major contribution to Vietnam’s state budget revenue. The reality of the socio-economic development of HCMC reveals that the Foreign Direct Investment (FDI) sector has made important and effective contributions in terms of exports, state budget revenue, jo...

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  • Factors affecting employee cohesion in post-merger enterprisesFactors affecting employee cohesion in post-merger enterprises

    Human resources are invaluable assets of any organization. Employee engagement will bring many benefits to the organization [1]. Even in difficult times, employee cohesion is an important competitive different factor of organizations [2]. Findings from a survey sample of 289 employees in post-merger enterprises in retail and pharmaceutical indus...

    pdf9 trang | Chia sẻ: hadohap | Ngày: 23/08/2021 | Lượt xem: 422 | Lượt tải: 0

  • Impacts of social networks on consumers’ trust and behavior in the Vietnamese retail sectorImpacts of social networks on consumers’ trust and behavior in the Vietnamese retail sector

    The goal of the study is to analyze social networking related factors influencing consumers’ trust and intent to purchase online via social networks in the Vietnamese market. The model of social commerce adoption of Hajli (2015) is used as the primary research framework to analyze the factors affecting Vietnamese consumers’ trust when purchasing...

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  • Which skills sme managers need to enter foreign markets: An imperial study in Vietnamese agricultural SMEsWhich skills sme managers need to enter foreign markets: An imperial study in Vietnamese agricultural SMEs

    In the coming years, Vietnamese agricultural enterprises, many of which are SMEs, are looking forward to numerous development opportunities. In particular, the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) has officially came into effect, opening up great opportunities for the export of agricultural, forestry and ...

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  • Customer based brand equity and university brand managementCustomer based brand equity and university brand management

    As Vietnam integrated deeply into the world economy, higher institutions are on a rise and faced with strong competition, university brand management has played an increasingly important role. Following brand equity theories and customer based brand equity models, the paper proposes an analytical framework which adopts Aeker’s four components (1...

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  • Internal service quality, external service quality, employee satisfaction and customer satisfaction for Vietnamese hotels: A theoretical approachInternal service quality, external service quality, employee satisfaction and customer satisfaction for Vietnamese hotels: A theoretical approach

    In recent years, tourist accommodation establishments have been growing in both quantity and quality, making an important contribution to the development of tourism products, socio-economic development in local. Expected to 2020, Vietnam's economy will continue to witness the boom of the accommodation service business with more than 20 million f...

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  • The difference in geographical culture and borrowing consumer behavior of people in Hanoi and Ho Chi Minh cityThe difference in geographical culture and borrowing consumer behavior of people in Hanoi and Ho Chi Minh city

    The research aims at understanding the difference in geographical culture and consumer lending behavior in two cities (Ho Chi Minh City and Hanoi) in the context of fast growing consumer finance markets in recent years. This research used Hofstede's theory of culture (1980, 1991) and the development of Sharma's personal cultural aspects (2010) i...

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  • Factors influencing business angel’s investment decisionFactors influencing business angel’s investment decision

    The article provided some factors influencing angel’s investment decisions. Using secondary data from official sources, the author analyzed the impact of factors based on two perspectives: the perspective from startup and the perspective from the government and the business environment. The author provided examples of some countries to illustrat...

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  • Factors influencing MNCs’ location decision: Research gaps and some recommendationsFactors influencing MNCs’ location decision: Research gaps and some recommendations

    The significant growth of international investment in recent decades has led to the creation of a number of theoretical schools explaining this phenomenon and trying to answer the question of why multinational companies (MNCs) choose to locate their foreign direct investment (FDI) at one location not others? What are the factors that influence t...

    pdf9 trang | Chia sẻ: hadohap | Ngày: 23/08/2021 | Lượt xem: 395 | Lượt tải: 0

  • Implementation of competence framework to evaluate middle managers: Doji gemstone jewelry group case studyImplementation of competence framework to evaluate middle managers: Doji gemstone jewelry group case study

    This research presents the results of applying the theory of competence framework to evaluate the current competence of middle management in enterprises, in the case study of DOJI Gemstone Jewelry Group (DOJI Group). By using in-depth interviews and survey through questionnaires, the research results show that the middle management level at DOJI...

    pdf13 trang | Chia sẻ: hadohap | Ngày: 23/08/2021 | Lượt xem: 373 | Lượt tải: 0