• Bài giảng E-Business and e-Commerce - Chapter 16: Online Banking and InvestingBài giảng E-Business and e-Commerce - Chapter 16: Online Banking and Investing

    Topics of discussion Online banking services provided by Internet-only banks Click-and-mortar banks The impact of the Internet on Wall Street Online stock and bond trading Electronic communication networks (ECNs) Financial aggregators Online lending and mortgage services Financial planning

    ppt42 trang | Chia sẻ: thanhlam12 | Ngày: 07/01/2019 | Lượt xem: 562 | Lượt tải: 0

  • Bài giảng E-Business and e-Commerce - Chapter 15: Online IndustriesBài giảng E-Business and e-Commerce - Chapter 15: Online Industries

    Retail store Purchases goods from a wholesaler, marks up the price and then offers the products to consumers Online retailers can communicate easily with suppliers, shipping companies and customers Most Web retailers use the shopping-cart model exclusively Other Web retailers integrate other models such as the auction model or price-compariso...

    ppt27 trang | Chia sẻ: thanhlam12 | Ngày: 07/01/2019 | Lượt xem: 583 | Lượt tải: 0

  • Bài giảng E-Business and e-Commerce - Chapter 14: AccessibilityBài giảng E-Business and e-Commerce - Chapter 14: Accessibility

    Persons with disabilities make up a significant portion of the population, and legal ramifications exist for Web sites that discriminate by not providing adequate and universal access to the site’s resources In this chapter, we explore: The Web Accessibility Initiative and its requirements Various laws regarding businesses and their availabilit...

    ppt51 trang | Chia sẻ: thanhlam12 | Ngày: 07/01/2019 | Lượt xem: 549 | Lượt tải: 0

  • Bài giảng E-Business and e-Commerce - Chapter 13: Social and Political IssuesBài giảng E-Business and e-Commerce - Chapter 13: Social and Political Issues

    Internet as a valuable social tool Learning, business and communications Influence on our commercial, political and social lives Provides forum for addressing important issues, supporting causes and meeting new individuals Digital divide Socio-economic segregation based on those who can afford electronic equipment, access and education and ...

    ppt22 trang | Chia sẻ: thanhlam12 | Ngày: 07/01/2019 | Lượt xem: 532 | Lượt tải: 0

  • Bài giảng E-Business and e-Commerce - Chapter 12: GlobalizationBài giảng E-Business and e-Commerce - Chapter 12: Globalization

    Faster international communication speeds Unprecedented ability to conduct business globally Larger customer bases International laws Cultural differences

    ppt36 trang | Chia sẻ: thanhlam12 | Ngày: 07/01/2019 | Lượt xem: 601 | Lượt tải: 0

  • Bài giảng E-Business and e-Commerce - Chapter 11: Legal and Ethical Issues; Internet TaxationBài giảng E-Business and e-Commerce - Chapter 11: Legal and Ethical Issues; Internet Taxation

    Implicit in the First, Fourth, Ninth and Fourteenth Amendments Olmstead vs. United States Telecommunication of alcohol sales during Prohibition era New application of the Fourth Amendment Translation Interpreting the Constitution to protect the greater good

    ppt44 trang | Chia sẻ: thanhlam12 | Ngày: 07/01/2019 | Lượt xem: 870 | Lượt tải: 0

  • Bài giảng E-Business and e-Commerce - Chapter 10: e-Customer Relationship ManagementBài giảng E-Business and e-Commerce - Chapter 10: e-Customer Relationship Management

    Customer relationship management (CRM) Focuses on providing and maintaining quality service for customers, by effectively communicating and delivering products, services, information and solutions to address customer problems, wants and needs Can include: Call handling (the maintenance of outbound and inbound calls from customers and service re...

    ppt35 trang | Chia sẻ: thanhlam12 | Ngày: 07/01/2019 | Lượt xem: 698 | Lượt tải: 1

  • Bài giảng E-Business and e-Commerce - Chapter 9: Affiliate ProgramsBài giảng E-Business and e-Commerce - Chapter 9: Affiliate Programs

    Affiliate program A form of partnership in which a company pays affiliates (other companies or individuals) for prespecified actions taken by visitors who click-through from an affiliate site to a merchant site In this chapter, we discuss: Costs Benefits Program reward structures Program-building options Tracking and affiliate solution p...

    ppt35 trang | Chia sẻ: thanhlam12 | Ngày: 07/01/2019 | Lượt xem: 572 | Lượt tải: 0

  • Bài giảng E-Business and e-Commerce - Chapter 8: Internet MarketingBài giảng E-Business and e-Commerce - Chapter 8: Internet Marketing

    We explore Internet marketing campaign components Marketing research, advertising, promotions, public relations, search-engine registration Web-site traffic generation Keeping user profiles Recording visits Analyzing promotional and advertising results Target market is the group of people toward whom it is most profitable to aim your marke...

    ppt39 trang | Chia sẻ: thanhlam12 | Ngày: 07/01/2019 | Lượt xem: 639 | Lượt tải: 0

  • Bài giảng E-Business and e-Commerce - Chapter 7: Computer and Network SecurityBài giảng E-Business and e-Commerce - Chapter 7: Computer and Network Security

    Internet security Consumers entering highly confidential information Number of security attacks increasing Four requirements of a secure transaction Privacy – information not read by third party Integrity – information not compromised or altered Authentication – sender and receiver prove identities Non-repudiation – legally prove message was...

    ppt30 trang | Chia sẻ: thanhlam12 | Ngày: 07/01/2019 | Lượt xem: 518 | Lượt tải: 0