Bài giảng Principles of marketing - Chapter 11 The Asia Pacific RegionThe People’s Republic of China (PRC) (1 of 2) Aside from the United States and Japan, there is no more important single national market than the PRC The PRC with a dual economic system, embracing socialism along with many tenets of capitalism, has produced an economic boom with expanded opportunity for foreign investment Its GNP averaged nearly...
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Bài giảng Principles of marketing - Chapter 10 Europe, Africa, and the Middle EastGeographic and Temporal Proximity and Cultural Factors Geographic and temporal proximity Recent research demonstrates that differences across time zones are more important than physical distances Trade tends to travel more easily in north-south directions then it did in ancient times Countries that are widely separated geographically have major...
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Bài giảng Principles of marketing - Chapter 9 Economic Development and the AmericasObjectives of Developing Countries Industrialization is the fundamental objective of most developing countries Economic growth is seen as the achievement of social as well as economic goals Better education Better and more effective government Elimination of many social inequities Improvements in moral and ethical responsibilities Privatizat...
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Bài giảng Principles of marketing - Chapter 8 Developing a Global Vision through Marketing ResearchThe Research Process Research process steps Define the research problem and establish research objectives Determine the sources of information to fulfill the research objectives Consider the costs and benefits of the research effort Gather relevant data from secondary or primary sources, or both Analyze, interpret, and summarize the results ...
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Bài giảng Principles of marketing - Chapter 7 The International Legal Environment: Playing by the RulesOverview Bases for today’s legal systems The important factors in jurisdiction of legal disputes The various methods of dispute resolution The unique problems of protecting intellectual property rights internationally Cyberlaw Commercial law within countries U.S. Laws application in host countries Export restrictions
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Bài giảng Principles of marketing - Chapter 6 The Political Environment: A Critical ConcernStability of Government Policies Five main political causes of international market instability Some forms of government seem to be inherently unstable Changes in political parties during elections can have major effects on trade conditions Nationalism Animosity targeted toward specific countries Trade disputes themselves
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Bài giảng Principles of marketing - Chapter 5 Culture, Management Style, and Business SystemsImperatives, Electives, and Exclusives Cultural imperatives - Business customs and expectations that must be met and conformed to or avoided if relationships are to be successful In some cultures a person’s demeanor is more critical than in others Imperatives vary from culture to culture Cultural electives - Relate to areas of behavior or to c...
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Bài giảng Principles of marketing - Chapter 4 Cultural Dynamics in Assessing global MarketsThe importance of culture to an international marketer Definition and origins of culture The elements of culture The impact of cultural change and cultural borrowing Strategies of planned and unplanned change
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Bài giảng Principles of marketing - Chapter 3 History and Geography: The Foundations of CultureIntroduction To understand a society’s actions and its points of view, you need to appreciate: The influence of historical events The geographical uniqueness to which a culture has had to adapt Culture can be defined as society's accepted basis for responding to external and internal events To interpret a culture’s behavior and attitudes, a m...
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Bài giảng Principles of marketing - Chapter 2 The Dynamic Environment of International TradeBeyond the First Decade of the 21st Century (1 of 2) Growth of the U.S. economy slowed dramatically in the last few years especially in 2009 Economies of the developed world expected on average to grow annually at 3% for the next 25 years (OECD) Economies of the developing world expected on average to grow annually at 6% for the next 25 years (O...
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