Đồ án, luận văn, do an, luan van

A quantitative study is not complete until the research report is written Typical audience Communication scholars Communication students Most reports use a basic format for presenting research results

13 trang | Chia sẻ: thanhlam12 | Ngày: 04/01/2019 | Lượt xem: 776 | Lượt tải: 0

Researcher using qualitative methods needs theoretical and social sensitivity Balance what is being observed with what is known Recognize subjective role of the researcher Think abstractly and make connections among data collected

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Variety of methodologies Researcher is primary data collection instrument Participation and observation are integrated Focuses on specific interactants in specific communication contexts and events

24 trang | Chia sẻ: thanhlam12 | Ngày: 04/01/2019 | Lượt xem: 728 | Lượt tải: 0

Study of texts or messages is central to the communication discipline A variety of data collection and analytical methods Content analysis -- quantitative Interaction analysis -- quantitative Conversation analysis -- qualitative

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Differences betweens groups or categories of the independent variable Statistical tests of difference reveal whether the differences observed are greater than differences that might occur by chance Chi-square t-test ANOVA

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Numbers One tool for collecting data about communication phenomena Capture quality, intensity, value, or degree Only meaningful if they are interpreted Operationalizations specify how data are collected and become numerical

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Three scientific traditions critical to experimental research Sampling Significance levels Hypothesis testing

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Associated with quantitative studies Numbers used as a tool for identifying and presenting information Links the conceptual to the empirical Necessary to conduct quantitative research

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All researchers, even students, have a responsibility to conduct ethical research Participants in research studies should know and understand their rights and responsibilities Ethical considerations are part of the design of the research project

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Effective in capturing complexity of communication phenomena Sensitive to social construction of meaning Emphasizes communication environment of interactants

17 trang | Chia sẻ: thanhlam12 | Ngày: 04/01/2019 | Lượt xem: 746 | Lượt tải: 0